How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting |

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news. You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well. This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion. Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today. Please follow and like...

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Two Traits of Effective Copywriting

Posted by on May 26, 2015 in Copywriting |

It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits. It steers well clear of excessive hyperbole and jargon Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it doesn’t mean that it should be used unduly and to the point where it becomes difficult for readers to understand. One of the hallmarks of effective copywriting is the ability to convey a message in such a way that it is easily understandable by all readers. It doesn’t ramble on – it’s concise and to the point Many copywriters fall into the trap of writing excessively long pieces that seem to tail on forever. One of the most important skills a copywriter has in their locker is the ability to convey a message across to an audience in as few words as possible. Visitors to your website don’t want to be stuck reading through massive walls of text. Short, sharp paragraphs broken up with a few bullet points will hold your reader’s attention for far longer than unnecessarily long copy. Contact the team here at WSI OMS today to find out more about our outstanding copywriting service and how it can help take your marketing campaigns to the next level. Please follow and like...

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Why you should hire a copywriter

Posted by on Dec 19, 2012 in Copywriting |

In today’s competitive business environment, having a professional copywriter write your marketing material can give you a competitive advantage. You may think that you can manage your writing on your own; however writing is a skill that takes practice and skill to hone. Read on to see how your business can benefit from hiring a professional. Your writing will be polished Copywriters spend time crafting your posts – which means that there should be not be spelling mistakes or typing errors in the work that they present to you. This gives off a polished impression of your brand. With customers, first impressions count! A professional, experienced approach A copywriter is trained to look out for attention grabbing phrases. They have experience in writing copy for a variety of different businesses and industries. This brings valuable insights for your brand. Firstly, they can cast a fresh eye over the content that you are writing. They can position this in a way that better attracts the attention of your audience. Secondly, because of their experience your copy will hold a great first impression and we know why those are valuable! They can save you money in the long run You may think that copywriting is expensive, but in the long run it can save you valuable money. From the start, your copy will be correct. Not only will this impress your customers, but it will save you the time of having to re-write numerous posts. Also, a professional will work far more quickly than you may, so they will make the most out of your productive time. WSI Internet Marketing has professional copywriting, which can assist your small business with your content generation strategy. To find out how we can help you, get in touch with us by visiting www.wisoms.co.za Please follow and like...

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Briefing a copywriter – tips for success

Posted by on Dec 12, 2012 in Copywriting |

If you want to get the best results from your copywriter you need to make sure that your brief is as complete as possible. This will ensure that you get the best possible end result. What many people forget is that this is one of the most important steps in the entire process and it is one that should not be rushed through. Clearly state your objectives It is important that the person that is going to be writing your copy clearly understands why it is being written. Firstly, you should define your target audience – who is the writer speaking to? Next, you should outline what you expect to achieve from the copy – is the primary objective sales driven? Another important factor to consider is where the copy is going to be used – a blog post or marketing brochure have different styles for example. Make your brief a priority The quality of the work that you receive will be largely dependent on the quality of the brief that the writer is given. If you are paying for professional content to be written for you, don’t rush through you the briefing process. Make sure that there is enough information included that adequately explains your needs, business and objectives. Keep track of the briefs you are sending out If possible, keep a track of the briefs that you are sending out and the information that you have provided. This will help you to make sure that your briefs are complete and you know what work has been accounted for. WSI Internet Marketing has professional copywriting, which can assist your small business with your content generation strategy. To find out how we can help you, get in touch with us by visiting www.wisoms.co.za Please follow and like...

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What to expect from your copywriter

Posted by on Dec 5, 2012 in Copywriting |

As a small business, you may be wondering what to expect from a professional copywriter. Your business has unique needs and requirements; these need to be appropriately communicated. This means that you need to have copy that captures the attention of your audience. Here are a few things that you can expect. Experience in the industry Each industry has differing nuances and jargon. It is important that your copywriter understands your industry. If they do not, they may fail to adequately communicate with your target audience. If they do not have this knowledge, it is important that you can provide them this information. A good copywriter will be able to research your industry and clients. An understanding of your business In order to write effectively, you need to explain your business needs in a clear and concise way. This will make sure that they writing you get is clear, to the point and achieves your objectives. The more comprehensive the information that you provide is, the better your overall outcome will be. Make sure that you are available to answer questions should this be necessary. A valuable contribution to your content strategy Once you hire a professional copywriter, you will instantly see the improvement in your content generation strategy. Not only will content be generated on a consistent basis, you will see an improvement in the quality of the writing that you are receiving. They will also be able to look for new ideas for your business. WSI Internet Marketing has professional copywriters, which can assist your small business with your content generation strategy. To find out how we can help you, get in touch with us by visiting www.wisoms.co.za Please follow and like...

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