Design a website to convert visitors into customers

Posted by on Nov 30, 2009 in Website Development | 1 comment

A successful website does two things.  Firstly, they attract a regular flow of visitors that are interested in what your services or products are. Second, they are usually designed to get visitors to take a action. This could either be to convert them into buyers or at least get them started into your conversion process. The “call to action” could either be to build an email list, quotation requests or signing up for a webinar. There is a kind of magic to design and develop a website to get your visitors to take action. Find below a couple of tips to help you with your website to convert visitors into customers. Memorable Create a design for your website that will be memorable and that stands out from the crowd. You don’t have to design the next greatest “artwork”. It only means that you must have a style that your visitors will like and remember.  The design should be appropriate to your industry. Information People are searching the internet for answers to their questions. They are looking for information to a problem they might have. Make it quick and easy for them to find the information that they are seeking. Have a clear writing style, navigation and formatting. Sales funnel Guide your visitors on the steps they should do next. Grab their attention, build their trust and then get them to take an action (call to action). Your best selling sequence should be built into your website. Prevent surprises Always give the right information to your visitors before you take them through the call to action. A common mistake in e-commerce websites is that they are not revealing the shipping costs until the payment step. Communicate If there is anything on your website that can take time to complete, let your visitors know how far they have gone.  This could be done by breaking the steps up and showing a progress bar. This can include a e-commerce checkout, survey or even a download file. Trust People are cautious to buy online.  Always make it easy for them to contact you by providing your address and phone number on your website. Post your shipping procedure, privacy and refund policy so that your visitors can read them. Improve Be prepared to make changes to your website based on actual experience. Measure the bounce rate of your website. The bounce rate is the number of visitors that visits a particular page and then leave without going on to the other pages. These are then divided by the total of visitors to the page. Other key measurements includes visitor counts, traffic sources and conversion rates. Leave a comment below if you require more information...

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3 Keys To Online Marketing Explained

Posted by on Oct 22, 2009 in Online Marketing |

The three keys to any online marketing campaign are acquisition, conversion and retention. Acquisition focuses on generating traffic to your website. Conversion is the percentage of online visitors who take a desired action while retention entails the processes associated with maintaining relationships with your existing clients. 1. Ways of acquiring visitors to your website Search engine optimization – in simple terms, this is the process of making your website appear at the top of search engines for various keywords that are related to your products and services. If your website is properly optimized and appears on top of search engines like Google then you are most likely to acquire more visitors. Banner and text ads – This is a form of online advertising that entails putting an advertisement into targeted web pages. It is intended to attract traffic to a website by linking to the website of the advertiser. Banner ads can help you acquire a substantial number of visitors if they are placed on the right network of web pages. PPC – Pay per click (PPC) is an online advertising model in which advertisers pay their host (Google, Yahoo, MSN e.t.c.) only when their ads are clicked. This is an effective way of looking to acquire online traffic in the sense that only targeted people who are interested will click on your ads. Affiliate marketing – This is a revenue sharing agreement between a website owner and an online affiliate. The affiliate marketer purpose is to sell on behalf of the website owner or to direct visitors to a specific landing page or website. 2. Converting your online visitors This is the percentage of your online visitors who take a desired action. Examples of this desired action include buying online, downloads, signing up for a newsletter or membership. It is the dream of every online marketer to have a high conversion rate. However, conversion rates are determined by various factors which include the attractiveness of your landing page & the placement of call to actions within your landing page. Therefore to have high conversion rates it is essential to have well designed landing pages. 3. Retaining your online visitors Email marketing & Newsletters – If you send these on a regular basis then your recipients will be kept informed of any developments within your business. The other way to do this is by enabling automated blog feeds. Reward your visitors– It is essential to reward some of your most loyal website visitors. This will keep them coming back to your site in anticipation of getting rewarded again. Please follow and like...

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