The many faces of email marketing

Posted by on Aug 4, 2016 in E-mail Marketing | 0 comments

With email marketing, we all know how important it is to get the email right – the right sort of design, personalised content, prominent call-to-actions etc. These not only apply to your initial campaign emails, but also to your other emails – a practise that can be neglected. Think about the other types of emails you can use in your campaign and how applying the basics to all of these types of messages can be the trick to more conversions. Let’s look at some

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Using mobile user behaviour to shape your marketing strategy

Posted by on Aug 3, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Mobile phones continue to dominate as the main source of device for viewing and interacting online, so it makes a lot of sense to align your digital marketing efforts to optimise the mobile experience. It’s not merely about having a great landing page that renders well on smartphones and tablets, it’s about thinking of the user behind the device – their behaviours, goals and preferences. Here are some behaviours about mobile users that you can use to adapt you

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Is your content achieving its full potential?

Posted by on Jul 6, 2016 in Content Marketing, Copywriting | 0 comments

Recent surveys and analysing of shares and posts revealed that 50% of content gets eight or less shares and even fewer links. A constant supply has resulted in content getting less engagement than ever before. It’s not that the content is dropping in quality either – there’s just so much great content that the bar has raised higher. ‘Content shock’, a term coined by Mark Schaefer, refers to content supply that is exponentially exploding while content deman

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How to improve your website content

Posted by on Jun 9, 2016 in Content Marketing, Website Optimization | 0 comments

Whether your business is a new start up or big global corporation, your website and its contents can be very instrumental in your success or failure. With so much information readily available online, the competition is stiff, so you need to make sure your website content is geared towards promoting your brand and getting you excellent returns. This doesn’t necessarily mean you need to hire a professional writer or content generator to re-create your website; ther

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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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