How to Integrate Organic and Paid Content for Maximum Effect

Posted by on Apr 17, 2020 in SEO |

Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below. Why Both Organic Content and PPC Are Important There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.  Ensure Consistency If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.  Embrace Remarketing Strategies If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.  Focus on the Quality of the Content  Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.  Use High Performing Content in Your PPC Efforts Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.  Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more information.  Please follow and like...

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Why sending monthly newsletters is a great digital marketing strategy:

Posted by on Dec 14, 2016 in Digital Media Marketing |

We all know those emails that flood our inboxes daily whether it’s informing us of a new product or service or featuring something new. Love it or hate it? Sending monthly newsletters via email is one of the smartest marketing tactics ever invented and it is proved to make any business grow.   Simple and cheap: Every business is looking for a way to promote itself in a cost-effective way. Email marketing is by far the most effective digital marketing method available. You can easily produce a newsletter in less than a day giving you an opportunity to create unique content and add basic design.   Driving traffic to your website: Be sure to include links back to your website – whether to press releases, upcoming events or the info page. These links will drive your audience to your website and can generate traffic to your site. It will also improve your search engine presence.   Keeping in touch: In addition to your brand, this also assists you to build a relationship, which is another vital aspect of your business. It ensures that your business is constantly on the minds of your audience and reminds them of the different services and products you offer.   For information on digital marketing, including search engine optimization,  contact us today. Please follow and like...

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How to attract more people to your website:

Posted by on Dec 13, 2016 in Website Design |

Getting more eyeballs to your website needs to be on top of your ‘to-do-list’. Your main goal should be to intrigue your customers with fresh, new and out-of-this-world content.  Look at these easy ways to attract more people to take note of your website:   How to attract more people? Attracting more people to your site may look hard but it’s not at all – think of your website as being the ultimate user-friendly site for all your customers: you must take into consideration your web design and how you can improve your customer’s experiences while they are visiting your site. Think about ways of making your website interactive and informative for your customers. Also, think about writing great blog topics: great headings appeal to your audience, write about new products you are featuring or blog about the latest innovations within your brand. And remember to share your website throughout all your social media tools.   Why attract more people? Attracting more eyeballs to your website has its perks and can benefit you in the long run: your website needs to play the instrumental role in your business as it aims to inform and enlighten your customers. People are always eager to know more about certain aspects of your business: what are your vision and mission, who were your past clients and what are your rates.  If you still feel uncertain why not use an outsource digital company like WSI to make your life a whole lot easier.   For information on digital marketing and web design, contact us today. Please follow and like...

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How LinkedIn can benefit your business

Posted by on Aug 25, 2016 in Social Media Marketing, Social Networking |

LinkedIn remains one of the leading social media platforms for professionals to interact, while also being a great place to find influencers and engage with like-minded individuals on any number of topics. While many people or businesses set up a profile and occasionally log in to check it, using it more actively can benefit your career or the prospects of your business in many ways. While it is an excellent way to keep an updated resumé, it has much, much more to offer. Writing content and publishing it on LinkedIn gives it a better chance of being read and shared. You can create an audience quite easily on LinkedIn, that reads, responds and engages with your content far more than on other social platforms. The content on LinkedIn is reaching the very people who want to read it and an article that resonates with readers is one of the quickest ways to increase your network. Another upside, is you improve your personal brand along the way. LinkedIn is a great source of advice on project ideas, how to address issues and get feedback from your connections. You can catalogue your achievements and share your big moments, as well as see who is looking at your profile – you never know where the next opportunity may come from. Joining relevant LinkedIn groups can give your business a boost as you become more visible and possibly become regarded as a thought leader in your industry. For someone just starting on LinkedIn, the three most important pieces of advice would be to keep your profile updated, build your network and look for opportunities. It’s easier to get connections than you think, some of who you may think are out of your reach. Adding a personal message with each connection request is a successful ploy. Getting found on LinkedIn is important, so make sure your profile is optimized for search. Use a header that is descriptive rather than vague and cleanse your profile of who you are and replace it with explanations of what you do. LinkedIn has a number of clever tools that make finding people, prospects and customers more easily. Their profile organiser ensures that you can save profiles and make notes about the interactions with that person. Expanding your network and making your expertise available to others makes LinkedIn a most valuable marketing tool. For more on using LinkedIn for your business, contact us today. Please follow and like...

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing |

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not something you want to forget about. There are ways to maximise the impression of trustworthiness on your website, starting with the images. Authentic images, rather than stock photos, give your website visitors a closer look at you and your business. Using a professional photographer to take photos of your team, your office and your products is worth the cost (and probably cheaper than using stock photos). Another way is to ask your customers for feedback that you can use on your website – preferably with their photo, to help drive home the authenticity. Then, look at your content. Visitors to your site probably won’t buy straight away, so try to create content that shows the benefits of your product, rather than a loud sales pitch. Use your blog to answer questions that your customers have and share case studies or feedback that demonstrates how your product helped your other customers. Use media logos on your site to show where your company has been featured – newspapers, industry journals and radio stations, they all give credibility to your business. If you have collaborated with other companies or have partner agreements, use their logos on your site too – even unknown brands can make an impression. Another reason visitors to your site may feel nervous, is ambiguity – use microcopy on your site’s various tabs, CTAs and links to make it very clear what’s going to happen when they click on the tab. Knowledge is power and people want to know what they’re getting into when they sign up to your email list, or make a purchase. Keeping the customer informed at every step of the visiting and converting phases of a website visit goes a long way. If your website lacks the ‘trust’ factor, or if you’re looking to redesign or revamp it, contact us. Our team of designers can help craft a website that reflects you, your brand and what it is you do, in a way that speaks volumes to your visitors. Please follow and like...

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