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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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Social Media Cultivates Authority amongst your Target Market

Posted by on May 13, 2015 in Social Media Marketing, Social Networking | 0 comments

Although social media originally started as a way for users to simply connect with each other, it now offers excellent opportunities for brands to get involved with communities. What many brands don’t realise, however, is that social media can be used to build a brand’s perceived authority on a topic or industry, translating to more trust from consumers and, essentially, more sales. Brands who Express Opinions offer more Authenticity Brands who get involved in

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Copywriting helps your Brand Communicate and Connect with Consumers

Posted by on Apr 27, 2015 in Content Marketing, Copywriting | 0 comments

In our world where convenience and efficiency are highly praised, copywriting is unfortunately an undervalued asset by many brands. This is because some brands don’t yet fully grasp what copywriting is and what value it can add – which is why we are here to offer first-hand insight into copywriting and the many benefits it offers. Professional copywriting leads campaigns Many people immediately think of visually appealing graphics or exciting videos when the

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How to motivate your employees to create content

Posted by on Mar 10, 2015 in Content Marketing, Copywriting | 0 comments

Getting your employees on board is vital, especially if you want to motivate them to create content. By feeling as though they are part of a well oiled machine and fully functional team will inspire them to continue the legacy which you intend for your company to leave behind. One of the biggest parts of marketing these days happens to be content and if your employees are struggling to create it, this does not bode well for the lifespan of your business. It is there

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Using trigger words in your content

Posted by on Jan 24, 2011 in Copywriting | 0 comments

Certain words have been proven to work better in persuasive copywriting. There’s nothing mysterious about using trigger words to get your reader to click on the Buy Now button. Here are the words that can help give the website user a much-needed nudge in the right direction: You As a copywriter, you’re writing for the masses, but each reader should feel that you are writing for him or her. Instead of saying “many people suffer from insomnia”, write “you&

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