Growing your blog’s e-mail list

Posted by on Jul 14, 2014 in Blogging, Content Marketing |

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give away a worthwhile freebie Everyone is giving away freebies to entice people to sign-up to their lists. You need to make your freebie stand out because a one-page pdf isn’t worth the data needed to download it in the first place. Find out what your target audience would need. A simple way to achieve this is: look at your blog’s statistics to find out which posts and topics are top performers. Create a whitepaper, free webinar or something cool that they would want that relates to this topic. Create a personalised welcome series Don’t copy and paste the standard welcome message that robots write for e-mail list sign-ups. Write a more personal message and say that readers are welcome to contact you for blog suggestions or with questions (and include your own e-mail address, because if a reader is willing to give you their personal e-mail address then you should do the same). This creates an invaluable open communication channel with your readers. Need help with your content marketing strategy? Then Contact WSI OMS today. Please follow and like...

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Why bloggers need to create an e-mail list

Posted by on Jul 7, 2014 in Blogging, Content Marketing |

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that people find worthwhile, you need to let them know when you’ve posted a new blog. Creating an e-mail list can achieve this. Here’s a simple tip to help you populate this list: Make your subscriber pick-up line enticing Asking people to sign up to an e-mail list for no reason is like sending a Facebook request to a stranger and saying “Wanna have friendship with me?” It’s just not on. Actually, it’s off-putting. Blog readers aren’t mind readers (in fact, they’re there to pick your brain) so spell it out to them: why should they join your list, what can they expect and how often are you going to be sending them e-mails? People don’t like spam, so assure them that you’re not going to share their information and that you’re not a Rumpelstiltskin-like blogger that churns out hundreds of posts per week. You’ll only be notifying them if you’ve posted something that could, a) improve their business, b) give them new insights that would appeal to them or c) would win a Pulitzer prize (in which case you would probably also close down your blog and start working as a serious investigative journalist for the New York Times). Make it worthwhile. Need help with your content marketing strategy? Then Contact WSI OMS today. Please follow and like...

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Content marketing insights: Evergreen content and why you need it

Posted by on Nov 25, 2013 in Content Marketing |

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first one is that very often we just don’t get to writing or creating that evergreen content. There are so many interesting opinion pieces and brand-relevant stories breaking almost every day that it is easy to get lost in the ‘hot topic’ scramble. After all, no one wants to look like they’re behind on current trends or outdated in any way. However, don’t give in, because there will be gaps and you’ll need content to keep your fans interested and engaged in your brand. 2.    The second problem many struggle with is firstly, coming up with original content and secondly, integrating it into the rest of the more current content you put out. The best way to get around this is to choose your evergreen content topic with a whole campaign’ in mind. Start by choosing something as generic and timeless as possible (for instance, if you are a company selling exercise equipment, why exercise is good for your heart). Then, if you have chosen well, you can easily link current trends (new equipment, health trends, exercise routines etc.) to your evergreen content and so integrate the two approaches seamlessly. 3.    Lastly, never forget that content marketing is merely there to keep your customers and prospects interested in your brand, not to sell anything to them. Your topics should therefore not only be informative and interesting, but should speak directly to your brand and consumer base. Contact us for more professional advice on how to approach content marketing. Back to content marketing. Please follow and like...

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Content marketing insights: Evergreen content and why you need it

Posted by on Oct 28, 2013 in Content Marketing |

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first one is that very often we just don’t get to writing or creating that evergreen content. There are so many interesting opinion pieces and brand-relevant stories breaking almost every day that it is easy to get lost in the ‘hot topic’ scramble. After all, no one wants to look like they’re behind on current trends or outdated in any way. However, don’t give in, because there will be gaps and you’ll need content to keep your fans interested and engaged in your brand. 2.    The second problem many struggle with is firstly, coming up with original content and secondly, integrating it into the rest of the more current content you put out. The best way to get around this is to choose your evergreen content topic with a whole campaign’ in mind. Start by choosing something as generic and timeless as possible (for instance, if you are a company selling exercise equipment, why exercise is good for your heart). Then, if you have chosen well, you can easily link current trends (new equipment, health trends, exercise routines etc.) to your evergreen content and so integrate the two approaches seamlessly. 3.    Lastly, never forget that content marketing is merely there to keep your customers and prospects interested in your brand, not to sell anything to them. Your topics should therefore not only be informative and interesting, but should speak directly to your brand and consumer base. Contact us for more professional advice on how to approach content marketing. Back to content marketing. Please follow and like...

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Creating content for SEO [Infographic]

Posted by on Dec 7, 2012 in Content Marketing |

How often do you see blogs titled “Content is King”? The phrase is so popular, it even has its own Wikipedia entry. 27 Million pieces of online content is shared daily and 1 in 5 social media posts has a link to content. It is no wonder that most online marketers focus on content marketing. Content is important for SEO and with Google’s Panda update, having quality content has become a necessity in any content marketing strategy. The below Infograpic from Wigi Social focuses on content marketing, giving us a “weather” forecast for SEO. Creating content for SEO:     Do you need help with your content marketing strategy? Contact WSI OMS Please follow and like...

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