Digital Marketing Insights: These B2B Content Types Produce The Most Leads

Posted by on Apr 2, 2019 in Content Marketing |

It is one thing to create content that draws leads to buying a product now, but it is a completely different ballgame to create content that draws high value leads for consulting services. Regardless of the industry you are in, you will need to rethink your content marketing strategy if you want to get more leads for the products and services that your B2B company offers.   Ascend2 and its Research Partners used a sample of 255 marketing influencers to show that research reports not only produce the highest number of leads but also has the highest conversion rate. The type of content that produces the second most leads is video or motion graphics. The researchers asked influencers: “What types of content generate leads with the highest customer conversion rate?” The feedback received reflects the following analysed results: Research reports: 50% Video/motion graphics: 41% Webinars/webcasts: 41% Case studies/whitepapers: 39% Social media content: 29% Website articles/blogs: 28% Infographics: 16%   Video and movement are known to attract attention, which is why videos are 12 times more likely to be watched than text is to be read. Your content marketing strategy should include a good mix of the content types mentioned in the research report, as consumers consume content in different ways.   Lead generation is the primary objective of the average inbound marketing strategy. The quality of your leads will not only improve your conversion rats, but it will help your business reach its financial goals.   Need help with your digital marketing, social media marketing or content marketing strategy? Then contact WSI OMS today. Please follow and like...

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Content Marketing Tip: Why You Should Put An Emphasis On Third-Party Sites

Posted by on Mar 22, 2019 in Content Marketing |

Many people are already creating content and building their online profiles. To take it one step further, make sure you are putting emphasis on contributing content on third-party platforms versus only on your own native websites and channels. Hear me out. Many people disagree with this approach. They ask: is it not the end goal to drive people back to my website? The answer is yes and no. If you are trying to grow your personal brand as a thought leader in your industry and if you are trying to get more views on your content, then you can drive people to your website. But then you are responsible for a channel that you need to drive traffic to. Another approach is to create content on established platforms and networks such as Medium and LinkedIn. And, you can apply to be a contributor on blogs that are relevant in the industry that you work in. By creating content on these third-party platforms, you are tapping into the benefit of the traffic on that website. Be A Contributor On Iconic And Relevant Platforms If you are a public speaker, for example, then you (hopefully) have a YouTube channel with a number of videos. Becoming a contributor on an iconic brand, such as Entrepreneur, and posting your videos on this site, you will be able to reach a far bigger audience than what you would have if you were only sharing your video on your own digital assets. Driving content to your own platforms is great! But, contributing content to established communities can make a big difference to your brand. WSI OMS specialises in content marketing and social media marketing. Contact us if you want to make more money online. Please follow and like...

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It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO |

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:   Keyword Stuffing Ten years ago, everything was about keywords. You needed to have as many variations as possible of your chosen keywords on a page. Today, loading a webpage with keywords in order to manipulate Google rankings will do you more harm than good. Stuffing content with keywords does not offer a good user experience – and it can lead to a Google Panda penalty.   Creating Multiple Pages For Similar Keyword Variants Creating a separate page for ‘plumber in Pretoria’, ‘plumbers in Pretoria’, and ‘plumbing company in Pretoria’ is pointless. This is the old-school way of thinking about SEO. Google is smart enough to analyse the keywords on the page and know that all the pages can be grouped under ‘plumber Pretoria’.   Using Outdated Link Building Strategies Manipulation is no longer a sustainable route to build links for your website. With the Penguin update, Google can identify spammy, irrelevant and mass link building. Spam blog commenting, paid links, private blog networks and spammy footer links are all things that you should avoid.   Need help with your SEO, content marketing or link building strategy? Then contact WSI OMS today. Please follow and like...

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Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Posted by on Feb 7, 2019 in Social Media Marketing |

There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app. The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales and engagement with Facebook’s comment-to-messenger feature:   Don’t Only Use The Feature For Customer Support Many times, you will find that your Facebook is just another platform to provide customer support. While customer support plays a crucial part of your online community management, you need to proactively focus on engagement and sales as well. Your community managers need to receive sales training. They need to know how to upsell and how to spot a Facebook user that is ready to buy. They also need to be able to provide that person with the right information at the right time. Your sales team, content marketers and customer support staff need to work closely together to ensure consistent and compelling messaging on this platform.   Link Messenger To Your Store Site Your Messenger needs to be linked to your website so that product updates and price information is reflected in it. There are three ways to integrate the use of Messenger with your e-commerce site: Add the Messenger sales channel to your store site, Add Facebook Live Chat to your e-commerce store, or Add the Buy Now button to your Messenger bot.   Need help with your digital marketing and social media marketing? Then contact WSI OMS today. Please follow and like...

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A Guide To Advertising Your Digital Marketing Franchise – Google Ads

Posted by on Feb 7, 2019 in Digital Media Marketing |

Looking to advertise your digital marketing franchise online? You can use Google Ads to advertise your digital marketing franchise. Google is able to serve geo-targeted ads. Google AdWords is able to serve ads to your target market. Your potential clients can see your ads on Google. Let us take a look at some tips:   Location Settings In Google AdWords Would you like to run a successful campaign for your digital marketing franchise? Then it is important to know that your location settings are as essential as your physical location. When you apply geo-targeting – or location targeting – your ad will just be shown to users within a specific location. As you go about creating your campaign, you can set up your location settings in Google AdWords. The majority of PPC campaigns revert to narrowing down by radius. Franchises should narrow down further by zip code. This guarantees that the right traffic goes to the right franchise location.   Pick Your Keywords Carefully For Your PPC Campaign Picking keywords for your PPC campaign must be done with careful consideration. There are the two kinds of keywords you need to think about regarding franchises: general, as well as location-specific. It is necessary to use a research tool to make a list of all the relevant keywords. Which keywords will be relevant to your specific franchise? Moz and SEMRush are two examples of research tools that you could use to find relevant keywords for your franchise.   Is A Call-Only Campaign Right For Your Digital Marketing Franchise? Are you only looking for people to phone you? Does your franchise require phone leads only? If this is the case, make sure to use a Call-Only Campaign. This campaign shows just on mobile. Remember the following: Google does provide an AdWords Tracking number that lets you see how many calls were generated by each ad, and also the quality of the call. Track your calls with Call Conversion Tracking.   Find out more about how Unibit Solutions can advertise your digital marketing franchise. Contact us today to learn more. Please follow and like...

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