SEO 101: How to Optimise Images

Posted by on Apr 15, 2019 in SEO |

The focus of SEO has been on website design and content marketing for a while now. Because of this, many of us tend to forget just how valuable SEO optimised images can be when it comes to rankings and boosting traffic on our websites. Did you know that images which have been SEO optimised also have faster loading times, ultimately improving user experience? It’s true! Here’s how to go about it… Pay Attention to Image and File Size/Format  Remember that PNG, JPEG, and GIF are all great file formats for web images (most experts suggest using JPEG for colourful images and PNG for images that are a bit simpler). You will also want to avoid using high-res images on your website as these can extend page loading times and lead to a higher bounce rate. The secret is to compress high-res images to reduce their size without affecting their overall aesthetic quality. Photoshop works well for this, as do other tools like Affinity Photo and Pixlr. Name Your Images Strategically  “Image_0974536” is doing you no favours. Boost your SEO tremendously by naming each web image with descriptive keywords – preferably the same keywords that you use in your content – for best results. Separate each keyword using hyphens rather than underscores (search engines cannot recognise these). Utilise Alt Tags  Alt tags help search engine spiders to ‘read’ your images – so be sure to keep these descriptive too. It’s important to avoid keyword stuffing, however, and to aim to include no more than 15 words per tag. Say No to Stock Imagery  Using stock imagery may be a cheaper alternative to having your own professional photos taken, but doing so can hurt user experience and your SEO. Other websites are bound to be using the same images, which is why your website is likely to take a knock in terms of its rankings. When it comes to all forms of SEO and website design and development, WSI OMS can assist you in optimising your efforts. As leaders in search engine optimisation, content marketing, mobile marketing, social media marketing, website design, and website development, we’re your all-in-one digital marketing solution. Contact us today to learn more.   Please follow and like...

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Boost Your Social Media Marketing Game with These Essential Tools

Posted by on Apr 12, 2019 in Social Media Marketing |

Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond… Awario  When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool utilises crawlers to collect evidence of mentions of your brand, your competitors, or any other keyword for that matter, on various social media platforms. Try it now – it’s free for the first 14 days. Sprout Social  This one is a great social media management tool for SMEs. It ticks all the boxes in terms of scheduling, analytics, and your inbox, and also boasts bit.ly integration. Try it free for 30 days. Social Animal  If your digital marketing goal for 2019 is to focus more time and effort on mastering the art of content marketing, Social Animal is the tool for you. It makes it easy to research content ideas, analyse curated content, seek out influencers, and monitor your competitors’ content marketing performance. It offers a ‘freemium’ plan, as well as a free 14-day trial. Zapier  Create ‘zaps’ or multi-step workflows with Zapier – a social media marketing tool which integrates seamlessly with various apps and allows for multiple users. It also offers a ‘freemium’ plan and a 14-day trial. AdEspresso  Advertising plays a sizeable role in the success of social media marketing, regardless of the size or type of business you’re promoting. AdEspresso can help to kick-start your advertising on social media platforms by simplifying the process of creating, flighting, managing and analysing social media marketing campaigns. Get started with a free 14-day trial. One of the best and most effective social media marketing tools is having a professional, experienced social media marketing agency in your corner. Enter WSI OMS. Not only do we specialise in social media marketing, but we also offer content marketing, mobile marketing, website design, and website development services. Get in touch with us today for more information. Please follow and like...

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3 Ways To Tweak Your Website Design To Attract More Customers

Posted by on Apr 10, 2019 in Content Marketing |

When it comes to website design, it’s all about user experience. However, what that means for one company may be entirely different from what it means for another.   Pay Attention To Loading Times  Did you know that if your web page takes longer than three seconds to load, 53% of visitors will click away and look elsewhere? Surprising, but true. Therefore, while gorgeous graphics look amazing and are often the crux of website design, too many of them (especially high-def or animated versions) may take away from the value of the user experience. If you’ve noticed that your bounce rate is higher than usual since updating your website design, it will definitely be worthwhile to test the loading times of each page to see if that is the underlying issue.   Provide Educational And Informative Content  Yes, a website’s main function is to promote your brand and its offering. However, too much promotional content can make it difficult for potential customers to relate to your business and may result in them turning to your competition for ‘more’. This is where content marketing comes in. It is essential that you provide plenty of interesting, informative and educational content too, as this is the content that is sure to resonate with your audience and is more likely to generate engagement.   Take Customers On A Journey  The key is to hold your visitors’ attention for as long as possible. One way in which to do this is to take them on a journey that flows seamlessly from one web page to the next. Add links strategically to each page, gradually guiding your visitors through what you do, how you can help them and, finally, encouraging them to make contact or convert.   As experts in website design and website development, WSI OMS can help you to transform your website into a powerful business tool. We also specialise in content marketing, mobile marketing, and social media marketing. Contact us now to learn more.   Please follow and like...

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How Pinterest Analytics Can Boost Your Social Media Marketing

Posted by on Apr 8, 2019 in Pinterest |

250 million people use Pinterest every month. Therefore, if you have yet to include this popular social media platform in your company’s social media marketing strategy, now is the time to do so! The great news is that, when using Pinterest Analytics, it is easy to gain insights into not only who your followers are, but also into what their online preferences are as well as how they behave. Here is what you need to know:   What Pinterest Analytics Can Tell You  Just like most other platforms when it comes to social media marketing, Pinterest Analytics will provide you with details regarding your company profile and the number of impressions that it has received within a specified period of time. You will also be able to find out the following: How many saves/re-pins you have received, How many people have clicked on your pins, and A snap-shot look at how your content has performed overall since opening your Pinterest account.   Audience Insights  Pinterest Analytics can also provide you with helpful insights into the audience that you are reaching and who is engaging with your content the most. You will learn how many people you are reaching and how many of those people are engaging with your brand. You will learn about their age, gender, location, and which device they are using. You can also find out which categories and interests your audience is associated with to give you more ideas for future content marketing.   Worried About Using Pinterest Analytics? Are you worried about making use of Pinterest Analytics? Fear not – this platform is extremely user-friendly and streamlined for your convenience. You will find your Analytics by clicking on the Analytics tab in the top left-hand corner of the navigation bar and go from there.   If you’re determined to truly make the most of your social media marketing and the data insights available to you as a result of this, it may be time to seek professional assistance from the experts. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Get in touch with us now to learn more.   Please follow and like...

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E-Commerce Email Marketing: A How-To Guide

Posted by on Apr 5, 2019 in E-mail Marketing |

One of the most important aspects of content marketing is email marketing. This is especially true if you own an e-commerce store. Not only is it a great way in which to keep customers up to date with news and information about the business, but it is also an opportunity to generate interest and hype around new products, specials, competitions and discounts. Here is what you need to know about moulding your email marketing approach to help benefit a website focused on e-commerce:   Spend Time On Your Subject Line  It’s that subject line which will determine whether or not a person opens your email or skips over it. Keep it short, snappy and avoid using sale-sy words. Also, don’t be misleading as this can land you in the spam folder very quickly indeed.   Be Strategic When It Comes To Design  Your mailer should feature a balance between copy and images. Too much copy and it could be sent to the spam folder, too many images and it’ll be sent to ‘promotions’. Try to be as clear and concise as possible and avoid putting important information into your images alone. Most readers’ images will be disabled at first, so it is essential that your mailer still makes sense even if the reader never sees it in all of its glory.   Invest In Email Marketing Software  While it is possible to conduct email marketing manually, it is going to suck up a lot of precious time and it will be much more difficult and less accurate to track your ROI and progress. Email marketing software, such as Klaviyo or Mail Chimp, will streamline and speed up your email marketing processes all for a very affordable fee.   Spruce up your approach to email and content marketing with a bit of assistance from the professionals. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Give us a call today for more information.   Please follow and like...

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