Having a quality presence on LinkedIn is a cornerstone of successful inbound marketing. As the perceived “professional social media network”, LinkedIn has been rather staid. This has started to change. If you have not already seen the new user experience (UX), you soon will. We at WSI are excited about the changes, as it offers a fresher, more user-friendly interface. The New LinkedIn Home Page The home page in LinkedIn’s new UX is a lot more streamline
Email marketing has its place in every great digital marketing strategy. However, unless you go about it the right way, these efforts could all be in vain as your emails may land up in your audience’s spam folders. Here are our best tips on how to stop that from happening:Avoid Sending in Bulk This can be tempting, especially if you have a massive mailing list. However, it is a sure-fire way in which to have your emails banished to the spam folder for good.
Ask any digital marketing expert and they will tell you that social media is the best tool to use if your goal is to create hype around and share important information about an upcoming corporate event. However, social media marketing is not the only tool at your disposal. You can also embrace the power of email marketing, search engine optimisation, content marketing in the form of blogs and good old-fashioned word of mouth. Here are our best tips:• Give them w
Email marketing can become an integral part of your digital marketing strategy, leading to increased website traffic, an improvement in your social media following and a boost in your online conversions. However, in order to make it work for you, you will need an effective email marketing strategy in place. Here are four email marketing basics to get your started. Send the right message at the right time Email marketing is about more than just simply sending out cop
We have heard it time and again, “Content is King!” But what on earth do you still have to say? It can seem daunting to keep producing content to attract, engage, and convert customers on a regular basis. To maximize the social selling techniques you are using to enhance the status of your brand, here are some content writing tips: Feel the Pain Start your introduction by presenting your readers with a problem that they are experiencing. Make it as