SEO 101: Technical Facts All Business Owners Should Know

Posted by on Dec 26, 2017 in SEO |

Most of us know all about the importance of social media marketing, content marketing and link building when it comes to SEO… But, how much do we really understand when it comes to the technical side of search engine optimisation techniques and strategies? In an effort to make your life easier and boost your knowledge, here are some technical facts that we feel all business owners should know: It isn’t Always Possible for Crawlers to Access Infinite Scroll  Unfortunately, this means that if you use infinite scroll in your website design, your pages may not rank – at least not as well as they could. There is a way around this, however. All that you must do to activate each page’s ranking potential is to make sure that there is a paginated series of pages in addition to the one long scroll. Also, remember to implement replaceState/pushState on the infinite scroll page. Google Generally Crawls the Home Page of a Website First  Because of this, it is important to ensure that your home page is properly SEO-optimised before you dedicate any time and effort to the other existing pages. Remember, however, if there are many links to another specific page on your website, Google may crawl there before moving onto the home page thereafter. Website Security is Becoming More and More Important Did you know? Half of all the existing page one ranking sites are https sites. This goes to show that Google is gradually placing more and more SEO value on quality site security. This comes as no real surprise considering the emphasis that they have been placing on improving user experience. When it comes to perfecting your website’s SEO, it often pays to enlist the services of a reputable digital marketing agency like WSI OMS. Get in touch with us today to find out about our services, including search engine optimisation, content marketing and online reputation management. Please follow and like...

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Website Design Services for Small Businesses

Posted by on Dec 25, 2017 in Website Design |

Did you know small businesses are some of the biggest employers of website professionals, such as designers and developers? Over 50% of small businesses now make use of these digital marketing experts to build or maintain their websites each year. This is according to research data from Evans Data, commissioned by GoDaddy. As they begin to understand the importance of reaching and connecting with their customers online, small businesses are investing in growing their digital presence with the help of website designers and developers. The retail, travel and health sectors have contributed to the growth of the web professional globally, with research showing that in the last year web developers and designers have seen client growth of at least 25%– a good indicator of the health of the small business sector itself. Showing no sign of slowing down, it would seem that the Golden Era of web development and design is set to continue to rise, with over 50 percent of web professionals working remotely and using email and Skype to communicate with their clients; proof that geography no longer dictates who you do business with. If you run a small business and you’re looking to take the next step with your digital marketing, then it might be time to give some thought to your website design and content marketing. Key to your success, it’s essential that your brand is represented professionally online and that you have the right digital marketing elements in place to lead potential clients to take a specific action, such as contacting you or buying something off your site. WSI will plan your website design down to the finest detail and ensure you’ve got the basics in place, such as social media marketing, search engine optimisation (SEO) and content marketing. So, whether you just want your current website refreshed and brought up to date, or you want to start the whole thing from scratch, contact us today to learn more about our range of digital marketing solutions Please follow and like...

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Are You Making These Social Media Marketing Mistakes?

Posted by on Dec 21, 2017 in Social Media Marketing |

Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation: Using Stock Images  As convenient as it may be to use stock images when posting on social media, it doesn’t do you any favours. Stock images are generic and boring, thus making it practically impossible for your audience to relate to your content. Take original photos – even if you cannot afford to hire a professional photographer and they aren’t 100% perfect, they are sure to generate more attention and make it easier to build relationships with your customer base in the long run! Overusing Hashtags  Using too many hashtags is not only annoying, it can also take away from the message that you are trying to communicate. One or two per post will more than suffice. Not Double Checking Your Grammar  Poor spelling and grammar are enough to turn someone off a brand in an instant. It shows sloppiness, carelessness and definitely doesn’t do much for customer trust – at the worst, it can leave them in doubt of the level of quality of the products or services that you can provide! Do you need help to perfect your approach to social media marketing or online marketing in general? WSI OMS is the company to contact. As a leading digital marketing agency, we have you covered with our broad range of services. Give us a call today to learn more about what we can offer your business. Please follow and like...

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What You Must Know about Online Reputation Management for Small Businesses

Posted by on Dec 13, 2017 in Social Media Marketing |

Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below. You Must Start Taking Content Marketing Seriously  The bottom line is that the more quality content you put out there, the greater and faster your reputation will grow. Pretty soon, your small business will be regarded as a reliable, quality resource within the industry, thus boosting sales and brand awareness all at the same time. The secret is to create content that seeks to solve a customer’s problem or daily challenge, and relating it back to your business and what it has to offer. You Must be Social  Everyone knows that the smaller the business, the more personal attention the customer is likely to receive. Because of this, it is vitally important for you to be there for your customers when they want to chat – even if this means responding to negative criticism. Social media marketing is therefore essential for every small business out there. Add Testimonials to Your Social Pages and Website  Nothing inspires trust in a brand quite like seeing what previous customers had to say about their experiences with said brand’s products and services. With this in mind, you may want to consider adding testimonials to all your social pages and your website design to help boost your digital reputation and increase the total number of online conversions. When it comes to online reputation management, regardless of the size of your business, WSI OMS is here to help. As a leading online marketing company, we have got you covered from SEO to content marketing and more. Contact us today to talk about how we can help take your business to new heights. Please follow and like...

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It’s Not Too Late to Boost Your Digital Marketing Strategy

Posted by on Dec 11, 2017 in Digital Media Marketing |

Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights: The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christmas Day. A second, smaller peak took place on the 19th of December. Their statistics showed interesting splits between the different devices used for shopping in December. Desktop traffic volume for retailers is very close to that of mobile (50% vs 41%). Mobile web design has improved a lot over the past few years, but online sellers still need to focus on improving their online checkout processes. We know that the online shopping frenzy is already upon us and that big website changes aren’t necessarily possible for your business. But, there are still a few things that you can do to boost your online sales this season. Consider the following tips: Offer free shipping. Tell online shoppers how long it will take you to ship their gifts. If you are able to deliver products within three or four days, then this is something that needs to be communicated to potential buyers so that they feel comfortable buying something from you right before Christmas. Consider offering a gift-wrapping service and sending the gift directly to the recipient for the seller. Offer bulk discounts. Launch an email marketing campaign to tell all your existing clients about your Christmas sales and promotions. Need help with your digital strategy this festive season? Then contact WSI OMS today. Please follow and like...

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