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How to Create an Exciting Digital Marketing Campaign for Black Friday

Posted by on Nov 13, 2017 in Digital Media Marketing | 0 comments

With its increasing popularity, Black Friday is one holiday you cannot afford to ignore. The biggest shopping day of the year, whether you’re in retail or business, customers are going to expect some sort of discount or special offer from you. The good news is there is still time to get your digital marketing plan in order and to create an exciting campaign! Top Digital Marketing Tactics for Black Friday:Hype it up: Timing is everything! Build hype leading up to

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Problems with personalised online marketing, and solutions to make it work

Posted by on Nov 9, 2017 in Articles, Online Marketing | 0 comments

It goes without saying that creating a personal experience is the gold standard for all online marketing endeavours, and this is especially true for online sales and marketing. The technology to create personal user experiences in ecommerce has been around for years, but the reality is that personalisation – effective personalisation that translates into actual sales – is extremely hard to achieve. Why though? We have the technology, so why can’t we ma

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How adding a podcast can boost your digital marketing strategy

Posted by on Nov 8, 2017 in Digital Media Marketing | 0 comments

These days, it’s essential for any business to have a digital marketing strategy to build an online presence and create awareness on social media and other digital platforms. But, there is so much competition out there, so how do you stand out? One way is to look at your content, as publishing high quality material that is truly relevant and beneficial to your customers (whether it’s on your website, or through social media) helps to build trust and generate int

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Email Marketing Tips for Your Holiday Campaigns

Posted by on Nov 6, 2017 in E-mail Marketing | 0 comments

As we head into the final sprint towards the end of the year, it’s time to turn your thoughts to your holiday campaigns – more specifically, your email marketing. So, how do you stand out from the crowd? We’ve put together our top tips that are sure to get you in the spirit. 7 Email Marketing Tips:Get in on the action: Don’t make the mistake of thinking you can do without it. Believe it or not, in 2015, email marketing drove 20% of online holiday sales. Wh

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Creating a lead nurturing strategy for email marketing

Posted by on Oct 23, 2017 in E-mail Marketing | 0 comments

Email marketing is still one of the best internet marketing strategies. It’s important to keep in mind, however, that very few people will be ready to commit to a purchase after receiving their first email. You need to invest in a solid lead nurturing strategy if you want your email efforts to have a direct impact on your bottom line. Here are some of the elements that you need to keep in mind when creating a lead nurturing strategy: Focused content You can’t ex

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