5 content marketing tips for financial advisers

Posted by on May 25, 2020 in Copywriting |

Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand. Think beyond written copy The idea of writing a blog might seem like too much of a commitment, but what if you could spend just five minutes recording a short video that you can then upload to LinkedIn or YouTube? You can get your message out there without having to sit and down and spend precious time writing. Content marketing is not just about written copy. You can promote your services through a variety of media and platforms, which may actually suit your niche and business much better than written material. Focus on what you do, not your company or brand In the field of financial advisory, it’s better to post content that speaks to your industry and niche, rather than directly promoting your brand. If what you say is useful, then customers will seek out your services and develop an affinity with your brand. This is one sector where your product speaks for itself.  Repurpose content where you can You don’t always have to generate 100% original content. You can also pick great content from industry thought leaders and post it on social media together with your comments and thoughts. This saves time, makes you appear in tune with your industry, and gives you a choice of great content on tap. Focus on quality, not quantity It’s better to have ten blogs with really strong content than an endless stream of mediocre or bad content. This is especially true in your field, where you want to demonstrate your expertise and competence. Remember that it really is worth your while Financial advisors can be rather single-minded and you know better than most that time is money, so it’s difficult to justify the time it takes to create content to market yourself, but you need to know that it is well worth the time you spend on it. Whether you take the time yourself or bring in digital marketing contractors to do it for you, the investment will be worthwhile as you start to see the return on investment in the form of more clients! If you need a digital marketing professional to assist you in marketing your financial advisory services, WSI OMS can help. We are  a leading digital marketing agency that excels in content marketing that really sells. Contact us for more information. Please follow and like...

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5 Things You Need to Create Content Marketing Stories

Posted by on Apr 22, 2020 in Content Marketing |

Stories are memorable and shareable, two of the most important aspects of great content marketing. They are also fundamental to human communication, and if you tell the right story, you can entertain, enlighten, persuade and capture attention.   Stories also lend themselves to non-interruption marketing where you provide customers, both present and future, with consistent and valuable information. The more honest you can be about your business, who you serve and the problems you solve, the more loyal your customers will become. And, as a result, they will consistently reward you with their business.  There are five things you need to create a good marketing story: You Need a Hero To tell a captivating content marketing story, your customer must be the hero, not your business. And the hero of the story is someone that is transformed as the story progresses, from an ordinary person into someone remarkable.  You Need a Goal Until you understand your customer-hero’s goal, you don’t have a marketing story.  Good business is about solving customer problems. You need to understand where your customer-hero is today and where they want to go.  You Need an Obstacle Obstacles are what make stories interesting. The most interesting obstacles to your customer’s victory are often inner limitations they need to overcome to achieve their goal. The gap between where your hero is today and where they want to go is the core of the story.  You Need a Mentor If your customer is the hero, what role do you and your business take? Your business plays the role of guide, mentor and help. You provide key information and tools that allow the hero to achieve their goal.  You Need a Moral When you are telling a marketing story, it is best to clearly state the moral of the story. Let the audience know what they should do next or what their main lesson should be. Don’t be afraid to spell it out. Be clear and direct. Every story needs something outstanding for it to be remembered and shared. Honesty is often the most significant story element of all, and by just telling the truth, you can make incredible gains. Contact WSI OMS today for more information on content marketing.  Please follow and like...

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SEO for YouTube – Why You Should Do It and How to Get Results

Posted by on Apr 13, 2020 in SEO, Social Media Marketing |

If you are posting video content on YouTube as part of your content marketing strategy, you will obviously want those videos to be seen by as many potential customers as possible. However, just like you need to put effort into SEO to see an improvement in your website rankings, you will need to do the same in order to rank well on YouTube. Below, we discuss three useful tips to help you generate the results that you want.  Keyword Research  You can already see how similar SEO for YouTube is to regular website SEO – it also begins with thorough keyword research. You need to ascertain what people are typing into the YouTube search bar when they are looking for video content like yours. Find keyword ideas simply by using YouTube’s Search Suggest feature. For instance, if you are creating videos about content marketing, start by typing in ‘content marketing’ and watch as the suggestions pop up, like ‘content marketing strategy’ and ‘content marketing 2020’.  Choosing the Best Keyword Do not just opt for the first relevant keyword that YouTube’s Search Suggest feature recommends, especially if your channel does not have many subscribers. In order to see a jump in rankings, you should start by targeting popular keywords that are also low competition keywords. How do you find this out? Type the keyword in question into the Google search bar as follows: “your keyword:youtube*”. Right at the top of the results, you will be able to see how many YouTube videos are currently optimised for that keyword. Ideally, you only want to target a keyword that has a result of five or fewer digits.  Keep Viewers Watching  High retention or how long you can keep viewers watching a particular video, is a massive SEO ranking factor for YouTube. So, in other words, focus on creating content that is both relevant, interesting and shareable! Need help maximizing SEO for YouTube? Specializing in SEO and link building strategy, WSI OMS is the digital marketing agency that you can count on! Contact us today for more details.  Please follow and like...

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Simplify Your Engagement With Marketing Automation

Posted by on Mar 24, 2020 in E-mail Marketing |

 Client engagement is an important aspect of digital marketing. However, there is just not enough time to interact personally with every customer. So, to be not only effective in your client-engagement strategy, but also cost-effective, marketing automation would seem to be the logical answer. However, a couple of common reservations are that marketing automation is impersonal and takes away from your personal interactions with clients. Yet, if done right, marketing automation can include all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.  In other words, if you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Fortunately, marketing automation makes it easy to engage with clients in a meaningful way without losing precious time needed elsewhere in the business. Here are some easy ways to incorporate marketing automation into your engagement strategy. Personalised Emails Can Nurture Valuable Relationships  You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalisation you can add to them. Consider the impact of sending personalised promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business. Go Mobile  You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business. Schedule Content and Make it Shareable You can automate all of the following: Schedule posts in advance,  Create polls and other content that people like to engage with, and  Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly. Need professional help? Contact WSI OMS for assistance on marketing automation.   Please follow and like...

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5 Link Building Tips and Tricks for Every Industry

Posted by on Mar 16, 2020 in Link-building |

Google’s algorithm reviews over 200 factors when ranking a page. Link building is one of the quickest and most effective ways to help your website rank on Google. Top 5 tips to create a link building strategy   1. Build relationships People are more likely to link to your website if they have a relationship with you. Before asking anyone for backlinks, start building relationships with businesses, bloggers and influencers in your industry. 2. Create a blog The benefits of blogging can be an entire article on its own. However, when it comes to link building, posting frequent high quality content with backlinks to your site can work wonders. 3. Write a guest post Craft an article about a common problem faced in your industry, offer a solution and include a backlink to your website. By posting this article on a credible website, you not only build a link, but you build a high quality one. 4. Give a testimonial Write a testimonial for a client or company you’ve worked with and post it to either their website or a website relevant to your industry. Be sure to include a link to your website! 5. List your company website in an online directory If you can find a credible, industry-specific online directory, be sure to list your website. Not only will this drive traffic to your website, but it will also help you rank on Google with your link. At WSI OMS, we are experts at developing cutting edge link building strategies that improve SEO. Contact us today to learn more about how we can help you develop a link building strategy that will have you on the first page of Google in no time. Please follow and like...

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