Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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Email Marketing: All You Need to Know About Interactive Email and Email Automation

Posted by on Mar 10, 2020 in E-mail Marketing |

If you’re looking for ways to improve your email marketing, you can’t go wrong with interactive email and email automation. These are highly effective ways to reach your audience with targeted content that can establish your authority in your industry and drive increased sales for your business.  Interactive Email Explained  An interactive email allows your reader to perform an action that activates or sets off an event in the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.  Email Automation Explained Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent. Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.  Step 1 – Determine Your Goals  It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required. Step 2 – Two Ways to Build Your Email List Your email list can be built in one of two ways, depending on whether you want to target existing users or whether you want to obtain email addresses that you might not already have. Here is how to go about it: Existing Customers If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool. New Customers  On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch. Step 3 – Determine Which Type of Email Campaign You’ll Need Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately, what you decide on here will be influenced by the goals you decided on in step 1. Step 4 – Craft Your Email Campaign  Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant...

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How to Make Your Email Marketing “Unsubscribe-Proof”

Posted by on Mar 3, 2020 in E-mail Marketing |

Still getting unsubscribe requests after meticulously crafting your email marketing content and making your communications as user-friendly as possible? It happens to the best email marketers in the business. Some people just don’t like engaging with brands via email.  Don’t let this fact get you down, rather identify the reasons for unsubscribes and work on keeping those numbers as low as possible. Here are four tips on how you can do that:  Keep Subject Lines Simple and Free from Spam-Related Terms Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button. Think Your Message Through and Write Short and Sweet Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. Give Them What They Came For Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! Don’t Overemphasise Your Unsubscribe Option Legally, an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it. Email marketing can be a highly effective method of communicating with your audience, as long as your strategy is sound and your content is useful to your readers. Minimise the unsubscribe rates by using our email marketing guide to get the most out of your content marketing.  Need help with your email marketing? Then contact WSI OMS today. Please follow and like...

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4 Steps to Keep Email Marketing Customers Interested

Posted by on Feb 28, 2020 in E-mail Marketing |

Email marketing is used to maintain regular contact with customers, remind them of your business and share more about the products and services you offer. The aim is to foster positive engagement with your brand and keep customers interested and subscribed. Identifying the reasons for people unsubscribing from your email marketing list is key. Here are four tips on what to do to keep them interested: 1. Keep Subject Lines Simple  Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder. It may even cause your reader to hit the unsubscribe button. 2. Write Clear and Concise Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. 3. Give Customers What They Expect Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing, which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! 4. Make the Unsubscribe Option Inconspicuous  Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller font next to other options such as “please provide feedback”. Another tip is to not allow too much white space around it. Email Marketing Automation Can Pinpoint the Best Times to Reach out to Customers  To discover how you can promote your business by using email marketing, marketing automation and great content marketing, contact us immediately. Please follow and like...

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The KPIs Every E-Commerce Website Owner Must Track

Posted by on Feb 27, 2020 in Ecommerce |

The web design for your e-commerce website must be optimally designed to automate sales, collect funds online and, most important of all, be easy for your customers to navigate. A successful e-commerce business owner also needs to track some key performance indicators (KPIs). Below, we discuss three of the key performance indicators.  What Are Your Sales?  The first indicator is pretty obvious – sales: Track Your Sales  Sales and customer growth are always the most important indicators of health for a business. Every business tracks sales on an hourly, daily, weekly, monthly and/or quarterly basis. You also want to track your sales by promotions and channels so that you know which acquisition efforts are working, where they are working and when they are working. This will help you to spend your ad dollars more effectively. What Is the Average Sale?  You also want to track your average sale on a customer’s first, second and third purchase. Knowing this will give you insights at how purchasing changes over time, such as whether it increases or decreases after the first sale, so that you can develop strategies to improve growth.  Who Are Your High-Profit Clients?  Profit per order is something else you want to track. It’s important to understand who your high-profit clients are and where they come from.  Who Are Your Retained Customers?  The next thing you need to track is the retention rate, with a ‘retained customer’ being described as one who has purchased from you three or more times. Your e-commerce business’ retention rate is important because it helps you understand how customers feel about your brand and whether they will become advocates or not. Retained customers are your most profitable customers. A great example is from Zappos: 70% of the company’s sales come from retained customers, in other words – those who have made shopping at Zappos a habit. Get the Best E-Commerce Website Designed for Your Specific Needs and Goals  Web design, SEO and content marketing are all tools that can help you improve the KPIs of your e-commerce business. Contact the experts for more advice today. Please follow and like...

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