Interactive Emails – The Future of Email Marketing

Posted by on Aug 20, 2018 in E-mail Marketing |

According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email? An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be: A drop-down menu, A navigation tool, or A photo carousel. This is a great evolution from traditional emails. In terms of interactivity, emails have lagged behind other platforms, but new ways of boosting interactivity mean that brands can now offer their customers more immersive experiences with interactive emails. Over the past year, we’ve seen some great examples of interactive emails, including a ‘Sonic the Hedgehog’ game directly in the email, a playable version of ‘Minesweeper’, and even live Twitter feeds directly in an email. Clearly, there’s a lot of room for creativity with interactive emails. In a day and age where everyone is being marketed to in the same way, an interactive email campaign can help companies differentiate themselves in the marketplace. Instead of sending out the same old static type of content, you can create something that’s truly memorable. The best part is that not many brands are sending out interactive emails, so there is still a lot of room for early adopters to get on board and incorporate this digital marketing tactic into their strategies. One of the problems that many people face when launching an interactive email campaign is the development work involved with getting the mails to work on different email clients. If you need help with your email marketing campaigns and designs, then get in touch with WSI OMS today. Please follow and like...

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5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO |

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas: Competitor Analysis Your first step is to know what your competition is doing in the market. Research their websites and their SEO strategies to determine: Which keywords they are targeting, How much content they are creating, How they rank in Google, and Whether they are spending money on PPC or not. Website Content The content on your website has to be original, relevant and high quality. Make sure your content is a good source of information for website visitors and that it’s better than what the competition is doing. Keyword Research Use Google’s AdWords tool to narrow down the number of keyword phrases that you will be targeting. These keywords should be included in your website content as well as in the Meta titles, the Meta descriptions, and the image alt tags. Internal Linking To increase the ‘stickiness’ of your website and help Google’s website crawlers establish what your site is about, you need an internal linking strategy where relevant keywords will hyperlink to associated pages on the site. External Linking You need quality inbound links to your website. Blog posts, guest blogs, article submissions and link exchanges are all strategies to explore to increase the number of external links on your site and boost your SEO rankings. Need help with your SEO campaign? Then contact WSI OMS today. Please follow and like...

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Why a Chatbot Should Be Part of Your Website Design

Posted by on Aug 6, 2018 in Website Design |

Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design: Free Up Your Customer Service Resources Many brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources will you free up if your customers are able to get their questions answered by a chatbot? Many business owners will argue that their clients want their queries and issues to be solved by a real person, but this often isn’t the case. What people want is for their questions to be answered swiftly and promptly, and a chatbot is your 24/7 customer service agent. Personalised Responses Thanks to machine learning, chatbots can be designed and developed to give people very personalised responses. Many times, people mistakenly believe they are chatting with a real person. While the idea isn’t to mislead anyone, you can ensure that customers are being helped in a conversational, individualised way thanks to Natural Language Processing. Gain Actionable Business Insights With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy. Do you need a team of website designers and developers to help you with your site? Then contact WSI OMS today. Please follow and like...

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Should You Remove People From Your Email Marketing List?

Posted by on Aug 6, 2018 in E-mail Marketing |

If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you.   Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only natural as not everyone is a perfect fit for what you have to offer. However, before you go and delete half of the people on your email list (one that you have worked so hard to build over the years), give these dormant subscribers a push to stick around.   One thing that we recommend is to do a ‘re-engagement email campaign’ to try to reconnect with these email subscribers. This is usually a five to nine email sequence where you do something a little out of the ordinary.   Ask people if they want to stick around. With some enticing subject lines and headings, and even perhaps a great freebie, you can get your audience members back to open and click on your emails.   Once you have run a re-engagement series of emails, it’s time to remove disengaged people from your list. Continuing to send emails to people who don’t open them can hurt your deliverability.   A good strategy is to save email addresses that you have stopped emailing on a regular basis. You can use this list for occasional affiliate offers or occasional email promotions instead of sending them communication on a regular basis.   Need help with your email marketing campaign? Then contact WSI OMS today. Please follow and like...

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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing |

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track: Conversion Rate The conversion rate of an e-commerce website is straightforward: divide the number of visitors by the number of sales. According to research, the average conversion rate of an e-commerce website is between 1% and 2%, so even if you’re hitting the mark, you can’t expect super high conversions. Gross Margin To calculate the gross margin of your e-commerce business, subtract the cost of the products you have sold by your sales. If you have a high gross margin, then you will have more money left for operating and running your business than a company with a low gross margin. The industry you are in, the products you are selling and a number of other factors can impact the gross margin you are aiming for. Use Shopify’s simple gross margin calculator to help get you started. Average Order Value Your e-commerce business’ average order value can be calculated by dividing the total number of orders on your site per month by the website’s revenue for the month. This information can give you valuable insights about your customers’ spending habits and the way they make decisions depending on price. WSI OMS offers a wide variety of digital marketing services related to e-commerce marketing, including content marketing and website design. Contact us for more information today. Please follow and like...

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