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Using hashtags to increase your content reach

Posted by on Aug 16, 2016 in Content Marketing | 0 comments

Hashtags are funny little things, previously the domain of Twitter, but now realised as an effective tool in content marketing. Largely used on social media, hashtags make it easier for users to find messages with a specific theme or content.  They are a great way to promote your brand, create conversations, generate feedback and follow trends. Here’s how you can use hashtags to increase your content marketing reach.Amplify your contentPeople use hashtags to

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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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4 useful ways to apply marketing automation

Posted by on Aug 1, 2016 in Content Marketing | 0 comments

In the past, you might have had one or two sales representatives sourcing business and following up with leads. As digital marketing becomes more sophisticated and complex, however, you are creating more customer data that can be used to help you automate your marketing strategies. Here are four useful ways that you can automate your social media, mobile, content and other digital strategies: Integration with sales Your marketing automation and sales team need to go

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Is it time to rev up your content marketing?

Posted by on Jun 21, 2016 in Content Marketing, Online Marketing | 0 comments

Content is a very powerful tool in the world of online marketing, so it’s important to keep your content marketing strategy right at the top of your priority list. In order to deliver consistent and valuable information to your customers, you need to look at your strategy every few months, to make sure you are getting the most out of your content. If one of your top goals is to generate more leads, then content is what you should be focusing on. Companies that blo

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Why content marketing is more powerful than you think

Posted by on Jun 14, 2016 in Content Marketing, Digital Media Marketing | 0 comments

Content, in its many forms – blogs, videos, infographics – has exponential value that many marketers don’t know about. When you think about the channels you use to get to the content, it could be through search engines, social networks or links from other websites, yet, when asked, a lot of people dismiss using these channels, because they underestimate the different ways that content is consumed. When asked outright, many people will say they don’t use soci

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