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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing | 0 comments

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone

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Why PR Is Important For SEO

Posted by on Apr 17, 2018 in SEO | 0 comments

Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your d

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How Marketing Automation Supports Lead Generation

Posted by on Apr 9, 2018 in Lead Generation | 0 comments

Marketing automation is a tool that automates and measures all your digital marketing tasks. You can think of marketing automation as a handy digital robot that takes on all the tedious tasks that you generally procrastinate to do.Essentially, a marketing automation tool will market everything from your email marketing and lead capturing to your lead scoring. It can even automate your social media campaigns. Marketing automation supports lead generation by followi

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How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting | 0 comments

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do

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These Books Will Help to Improve Your Digital Marketing Strategy

Posted by on Mar 29, 2018 in Digital Media Marketing | 0 comments

When it comes to dominating the digital marketing world, an impressive, concise digital marketing strategy is essential, acting as a map to guide you closer and closer towards achieving your goals. The following is the key to making sure that your digital marketing strategy is up to the task:Make certain that you stay up to date with industry trends and changes, Ensure that you keep inspiring yourself, and You should continue to flex those ‘creative muscles’ w

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