Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram: Making them too long Hashtags always make more of an impact when they are short and sweet.
Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphe
Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise. Choose your goals Obviously, every business owner aims to improve his or
At the end of the day, if your website design isn’t quite up to scratch, all that money that you are spending on content marketing and SEO is in vain. Here are 6 ways in which your web design could be hurting your business, as well as a few tips for making some much-needed improvements going forward: Using Splash Pages It doesn’t matter how well your splash page has been designed – it is for sure increasing your website bounce rate quite dramaticall
Traditional email marketing has been around so much longer than other digital marketing techniques such as social media marketing and content marketing. While some business owners may believe that it is no longer as effective as it used to be, that observation is incorrect. Here are a few reasons why email marketing is still an essential part of any successful online marketing strategy!It Fits in with the ‘Mobile Revolution’ As we all know, most people no