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Your Guide To Creating More Meaningful Thought Leadership Content For LinkedIn

Posted by on Dec 13, 2018 in LinkedIn, Social Media Marketing | 0 comments

With an increasing number of brands and business people trying to show their thought leadership online, the internet has become flooded with content. The result is that LinkedIn especially is flooded with content pieces and thought leadership pieces that get lost in cyberspace. To cut through the clutter and get your content under the eyes of potential clients, you need to make sure you have something meaningful to say. People are becoming increasingly disappointed

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5 Tips for an Instagram Page Worth Following

Posted by on Dec 12, 2018 in Instagram, Social Media Marketing | 0 comments

The more aesthetically pleasing your Instagram feed is, the more likely you are to attract followers. But it is not always easy to build a following on Instagram. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, you will be able to strike a balance and create a stunning Instagram feed:Know Your Target AudienceIf you know who you are speak

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Video Marketing Trends to Look Out For In 2019

Posted by on Dec 12, 2018 in Content Marketing | 0 comments

As 2018 inches to a close, there could not be a better time to look ahead at some of the video marketing trends that may emerge in 2019. It is projected that 90% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play a

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Digital Marketing Tips – How to Use Instagram Over the Holiday Season!

Posted by on Dec 10, 2018 in Digital Media Marketing | 0 comments

Make the holiday season truly picture perfect by approaching digital marketing, and Instagram in particular, with a carefully planned strategy in mind. Social media marketing can make all the difference when it comes to boosting that bottom line leading up to Christmas. Here is how to get it right:Rope In An Influencer It is the easiest way to get extra attention when you need it most. Not only will an influencer help to increase brand awareness, but they wil

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How to Get Started With Social Media Marketing On Instagram

Posted by on Dec 6, 2018 in Instagram, Social Media Marketing | 0 comments

Instagram has 300 million daily active users and 70% of Instagram users report having looked up a brand on the platform. Instagram, like most popular social media sites, is a great place to gain influence over your consumer base by gathering a loyal following. What sets Instagram apart from other social media platforms is its visual appeal. Research has shown that the brain conceives visuals faster than any other type of content. Here are a few ways to make Instagra

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