How to explain a new product to customers with content marketing

How to explain a new product to customers with content marketing

When you start a content marketing strategy, it’s easy to get caught up in how you’re going to distribute every single message to your potential readers. It’s understandable you want to market your company in the best way possible, but there are some pointers you need to read before you start blogging up a storm. Focus on benefits, not features If you’ve got a new product (one that might not be understood straight off the bat), don’t create content which f

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Brainstorming content ideas

Brainstorming content ideas

Here at WSI, each and every content marketing client receives a customised content calendar from us. Without this – all of our copywriting attempts would be futile. Here are just a few benefits of working from a content calendar: Focuses on different themes during different months. If your business is usually busy during the holiday season or has product-specific sales and promotions during specific months, this needs to be reflected in your content calendar. The

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Setting the right goals for your content marketing strategy

Setting the right goals for your content marketing strategy

Many small to medium sized businesses aren’t implementing successful content marketing strategies. The problem is that their goals either aren’t realistic, or they are not clearly defined. If you’ve ever started to blog or create content, you will know how time-consuming this can be. After the first initial posts, your stream of ideas (and willingness to sit and write at night) start to dwindle. Many business owners falsely believe that by creating content, cu

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The key to content marketing is understanding your audience

The key to content marketing is understanding your audience

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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The top four reasons why content marketing should be part of your digital strategy

The top four reasons why content marketing should be part of your digital strategy

Everyone’s digital marketing strategies look different. Content marketing, however, should be a part of everyone’s strategy. While certain platforms (such as Instagram and Pinterest) work better with certain types of businesses and industry, virtually anyone can benefit from a solid content marketing plan. Here are the top four reasons to invest in content marketing: Drive new leads While PPC can give you immediate results, the ads disappear once your daily bu

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