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Five Video Content Marketing Myths that Need to Go Away

Posted by on Sep 15, 2015 in Content Marketing, Visual Marketing | 0 comments

Video marketing is fast becoming a favourite means of marketing. Why? A one minute video holds the same value as 1.8 million words. Not only does a video speak a million words but it also reaches a vast audience, as about 100 million people watch online videos daily. Consequently a few myths about video marketing have been created. Here are five video marketing myths that have been busted:The duration of videos should be short. Most people have been informed that

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Digital marketing tips: What services should your ecommerce site be offering customers this spring?

Posted by on Sep 7, 2015 in Digital Media Marketing | 0 comments

Running a successful ecommerce website is hard work. Many people underestimate the time and planning that goes into launching a good online store. Our website developers have designed many ecommerce sites and come up with a list of vital services that you need to offer website visitors in order to convert them into buyers. These things include the following: Trust signals If you’re asking for money online, then you need to be trustworthy. Even if you’ve got the

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The beginners guide to growing your subscriber list through content marketing

Posted by on Aug 25, 2015 in Content Marketing, Copywriting | 0 comments

In this digital era, content marketing is really an ace all online marketers need to have down to a tee as well as up their sleeve. When you are branching out into the digital world in an attempt to make a name, as well as following for yourself, the beginning phases can truthfully told, be some of the hardest. Trying to figure out exactly how you will be growing your subscriber list from zero to a good few tens of thousands of followers can really seem like an unma

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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