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How to create an integrated email marketing campaign – and why you should

Posted by on Aug 3, 2015 in E-mail Marketing, Social Media Optimization | 0 comments

For many people, email is their preferred channel to interact with businesses. Email marketing is still one of the most effective ways to engage with existing and potential clients. One thing many people struggle with, however, is integrating their email marketing campaigns with their other marketing campaigns. While email marketing can be very effective, it doesn’t work well as a stand-alone medium. A few ways to do this are as follows:Integrate your social med

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Online marketing advice: Does your website need responsive website design?

Posted by on Jul 30, 2015 in Website Design, Website Optimization | 0 comments

As more and more individuals convert from laptop and computer users to mobile phone and tablet users, so increases the demand for responsive website design. Tablets and smartphones have completely changed how websites are designed, as the interaction between such devices and websites is very different to using a computer. Websites with responsive design take important factors into consideration, such as:Click vs. touch. Pixel resolution. Size of the screen. Adobe

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Online marketing tips: what your website needs in order to engage customers

Posted by on Jul 29, 2015 in Online Marketing | 0 comments

Various social media aspects should be included in your website design in order to keep your customers engaged. The typical business model follows a simple pattern which includes finding the customer, engaging the customer, selling products and then keeping the relationship healthy and beneficial to both parties thereafter. How your consumers find your website is important and without relevant and valuable content, they simply never would. Websites are ranked on sea

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Create the ultimate content marketing team

Posted by on Jul 27, 2015 in Content Marketing, Digital Media Marketing | 0 comments

Hiring the right people for a content marketing department is hard. If you want to get your business’ brand and name out there, then your content marketing team needs to possess a variety of skills. Here are four skills needed for exceptional content marketing: Analytical skills The best content marketing strategies are always being tweaked and optimised. You need people who can look at your Google Analytics and social media engagement levels to find out what is w

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Five tips for simple yet effective website design

Posted by on Jul 23, 2015 in Articles | 0 comments

The design, layout and content of your website can directly affect the success of your online marketing campaign. A website that is poorly designed can result in communication issues, a poor business image and the loss of potential sales. Below are five top tips for ensuring your website features a design which is simple and effective:Give your website purpose – make sure your design caters to the browser’s needs. Each page of your website must have a dedicate

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