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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | 0 comments

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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What’s Next for Digital Marketing In 2018?

Posted by on Jan 15, 2018 in Digital Media Marketing | 0 comments

With new social media platforms, virtual reality and blockchain popping up, it can be tough to narrow down the digital marketing trends that you need to focus on. Here are the top trends that we think you should concentrate on:Messaging Is a MustLegendary internet marketer Neil Patel published an article that detailed how his Facebook Messenger campaigns saw 88% open rates and a 56% click-through rate. The impact of messaging on digital marketing is huge because

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