Simplify Your Engagement With Marketing Automation

Posted by on Mar 24, 2020 in E-mail Marketing |

 Client engagement is an important aspect of digital marketing. However, there is just not enough time to interact personally with every customer. So, to be not only effective in your client-engagement strategy, but also cost-effective, marketing automation would seem to be the logical answer. However, a couple of common reservations are that marketing automation is impersonal and takes away from your personal interactions with clients. Yet, if done right, marketing automation can include all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.  In other words, if you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Fortunately, marketing automation makes it easy to engage with clients in a meaningful way without losing precious time needed elsewhere in the business. Here are some easy ways to incorporate marketing automation into your engagement strategy. Personalised Emails Can Nurture Valuable Relationships  You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalisation you can add to them. Consider the impact of sending personalised promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business. Go Mobile  You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business. Schedule Content and Make it Shareable You can automate all of the following: Schedule posts in advance,  Create polls and other content that people like to engage with, and  Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly. Need professional help? Contact WSI OMS for assistance on marketing automation.   Please follow and like...

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5 Link Building Tips and Tricks for Every Industry

Posted by on Mar 16, 2020 in Link-building |

Google’s algorithm reviews over 200 factors when ranking a page. Link building is one of the quickest and most effective ways to help your website rank on Google. Top 5 tips to create a link building strategy   1. Build relationships People are more likely to link to your website if they have a relationship with you. Before asking anyone for backlinks, start building relationships with businesses, bloggers and influencers in your industry. 2. Create a blog The benefits of blogging can be an entire article on its own. However, when it comes to link building, posting frequent high quality content with backlinks to your site can work wonders. 3. Write a guest post Craft an article about a common problem faced in your industry, offer a solution and include a backlink to your website. By posting this article on a credible website, you not only build a link, but you build a high quality one. 4. Give a testimonial Write a testimonial for a client or company you’ve worked with and post it to either their website or a website relevant to your industry. Be sure to include a link to your website! 5. List your company website in an online directory If you can find a credible, industry-specific online directory, be sure to list your website. Not only will this drive traffic to your website, but it will also help you rank on Google with your link. At WSI OMS, we are experts at developing cutting edge link building strategies that improve SEO. Contact us today to learn more about how we can help you develop a link building strategy that will have you on the first page of Google in no time. Please follow and like...

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Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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Email Marketing: All You Need to Know About Interactive Email and Email Automation

Posted by on Mar 10, 2020 in E-mail Marketing |

If you’re looking for ways to improve your email marketing, you can’t go wrong with interactive email and email automation. These are highly effective ways to reach your audience with targeted content that can establish your authority in your industry and drive increased sales for your business.  Interactive Email Explained  An interactive email allows your reader to perform an action that activates or sets off an event in the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.  Email Automation Explained Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent. Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.  Step 1 – Determine Your Goals  It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required. Step 2 – Two Ways to Build Your Email List Your email list can be built in one of two ways, depending on whether you want to target existing users or whether you want to obtain email addresses that you might not already have. Here is how to go about it: Existing Customers If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool. New Customers  On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch. Step 3 – Determine Which Type of Email Campaign You’ll Need Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately, what you decide on here will be influenced by the goals you decided on in step 1. Step 4 – Craft Your Email Campaign  Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant...

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How to Make Your Email Marketing “Unsubscribe-Proof”

Posted by on Mar 3, 2020 in E-mail Marketing |

Still getting unsubscribe requests after meticulously crafting your email marketing content and making your communications as user-friendly as possible? It happens to the best email marketers in the business. Some people just don’t like engaging with brands via email.  Don’t let this fact get you down, rather identify the reasons for unsubscribes and work on keeping those numbers as low as possible. Here are four tips on how you can do that:  Keep Subject Lines Simple and Free from Spam-Related Terms Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button. Think Your Message Through and Write Short and Sweet Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. Give Them What They Came For Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! Don’t Overemphasise Your Unsubscribe Option Legally, an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it. Email marketing can be a highly effective method of communicating with your audience, as long as your strategy is sound and your content is useful to your readers. Minimise the unsubscribe rates by using our email marketing guide to get the most out of your content marketing.  Need help with your email marketing? Then contact WSI OMS today. Please follow and like...

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