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How to successfully incorporate voucher codes in your email marketing strategy

Posted by on Jun 15, 2015 in E-mail Marketing | 0 comments

Coupons and voucher codes seem like a simple, effective way to boost sales, but this isn’t necessarily always the case. Big discounts can often have a negative effect on a business (which can be seen in many Groupon case studies) and while voucher codes can be extremely effective, you have to be smart about how you go about implementing and executing the strategy. Here are a few tips on how to incorporate voucher codes in your email marketing strategy: Measure you

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Post-Conversion Marketing: Keeping Things Going

Posted by on Jun 2, 2015 in Content Marketing | 0 comments

Generating real leads is one of the main objectives of conversion marketing and post-conversion marketing is the next step. The idea is to grab the attention of an interested consumer, direct them to your website or chosen form of contact and convert them into a real customer. Once a consumer has elected to make contact with you, half the battle is won – all you need to do is get them communicating with you. Of course you will need to ensure that once they have ma

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Copywriting Service: Content to Attract and Retain Prospective Clients

Posted by on Apr 21, 2015 in Content Marketing, Copywriting | 0 comments

Professional copywriting and the subsequent creation of quality content, makes written material an asset that, once posted, continues to benefit your brand for as long as it is visible. Not only does it offer great information, product descriptions and brand communications to consumers – it can also be used to help your enterprise get noticed by search engines like Google. By utilising carefully planned keywords and genuine quality content, our copywriting ser

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How to write a compelling LinkedIn summary

Posted by on Apr 20, 2015 in LinkedIn, Social Media Optimization | 0 comments

If you want to differentiate yourself on LinkedIn, then you need to write a compelling summary. With over 202 million registered users and two new users joining every second, it’s worth your while to make sure that you stand out to potential clients, recruiters or business owners on LinkedIn. Here are some tips to get the summary right: Write in the first person When you write in the first person, your LinkedIn profile becomes more personal and it makes a reader f

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Don’t use the default verbiage when sending a LinkedIn connection invitation

Posted by on Apr 13, 2015 in LinkedIn, Social Media Optimization | 0 comments

After you’ve completed your LinkedIn profile, filled out your career history, optimised your profile for relevant search terms and joined a few groups, it’s time to start making connections on this platform. More connections mean the content you share on LinkedIn will be seen by more people, contributing to brand awareness and social influence. Rather than sending out the generic “I’d like to connect with you on LinkedIn”, personalise the message and make

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