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Is it time to rev up your content marketing?

Posted by on Jun 21, 2016 in Content Marketing, Online Marketing | 0 comments

Content is a very powerful tool in the world of online marketing, so it’s important to keep your content marketing strategy right at the top of your priority list. In order to deliver consistent and valuable information to your customers, you need to look at your strategy every few months, to make sure you are getting the most out of your content. If one of your top goals is to generate more leads, then content is what you should be focusing on. Companies that blo

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Why content marketing is more powerful than you think

Posted by on Jun 14, 2016 in Content Marketing, Digital Media Marketing | 0 comments

Content, in its many forms – blogs, videos, infographics – has exponential value that many marketers don’t know about. When you think about the channels you use to get to the content, it could be through search engines, social networks or links from other websites, yet, when asked, a lot of people dismiss using these channels, because they underestimate the different ways that content is consumed. When asked outright, many people will say they don’t use soci

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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SEO tips for bloggers

Posted by on May 25, 2016 in Blogging, SEO | 0 comments

SEO, or Search Engine Optimisation, is an essential part of any bloggers arsenal in the quest to increase visibility. By using search terms or keywords in your content that are likely to be used in searches by people, your rankings on the search engine results will be better. Blogs are naturally suited to rank well in searches, as a result of their topics and the frequency they appear, but there are a few ways to enhance the way the blog is indexed and ranked, which

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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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