Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing |

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire: Marketing Fundamentals Understanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean having a solid grasp of the entire consumer decision journey. This means you need to understand how consumers think and buy products. The stages that a consumer goes through when buying a product, for example, are awareness, consideration, and purchase. As a marketer, it is important to know what and how a consumer is thinking of at each of these stages. How to Ace Advertising Channels Paid and organic advertising channels are what you will need to focus on as a digital marketer. There are multiple paid aid advertising channels across the spectrum, including Facebook, Google, remarketing, email, display ads, etc. It is important to understand each of these platforms and how they could potentially slot into your client’s digital strategy. You need to understand the benefits of each platform and how to run and manage campaigns on each platform. You also need to understand how a consumer searches for information on Google and how you can use Google AdWords to tap into this market. Organic channels refer to Search Engine Optimization, social media marketing, content marketing and so forth. Read our next blog post for part two of this post! Need some help to execute your digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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Google’s New Tool for Marketers

Posted by on Oct 9, 2018 in Content Marketing, Google |

Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms. The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices that people are using to watch your videos. You can get recommendations based on your budget and the assets you have available. You could, for example, tell Google’s Reach Planner that you have 3 minutes of video, what your budget is, and ask for advice on how to go about marketing your video on YouTube. In just a few clicks, you’ll see a reach curve, frequency, and other key metrics for the audience you defined. You can also make on-the-fly adjustments to flighting or other campaign inputs to see how these metrics change. Reach Planner can be used to: Reach audiences across multiple devices. Accurately plan the reach of your ads across YouTube and Google video partner sites and apps in 50+ global markets. Develop Target Rating Point and Cost Per Point calculations. If you have a Google Sales Representative, then you can request that the Reach Planner is added to your AdWords account. Need help with your video marketing campaigns? Then contact WSI OMS for more information today. Please follow and like...

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Content Marketing Campaigns Drives Organic Traffic to Your Site

Posted by on Oct 8, 2018 in Digital Media Marketing |

Getting traffic to your website is not always easy, especially if your business is in a mature industry. While a traditional approach to optimizing on-page content could have led to moderate increases in organic traffic in the past, an integrated and strategic content marketing campaign is needed to drive bigger results and a better ROI today. To get this right, you need to identify information that your potential customers are searching for online and determine which concepts could yield the highest reward. From there, WSI OMS’ SEO and content team work together to create a content plan. Within this plan, everything from how the content will slot into the website’s architecture and the topics of the individual content pieces to where the content will be published and distributed is laid out. Some of the types of content that can support your content marketing campaign include emails, blog posts, social media updates and submissions to article databases. All of these distributing methods will increase the number of people that will be able to read the information you are sharing online. The goal of your content is to educate your clients or help them to solve a challenge that they are facing. The content must be well-researched, well-written and easy to read. Your company’s skills and expertise will be clearly highlighted in the content so that your brand is associated with knowledgeable and helpful online content. Not only does this content portray you as a thought leader in your industry, but you will be the person that prospective clients turn to when they are ready to buy. Need help with your content marketing strategy? Then contact WSI OMS for more information today. Please follow and like...

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3 Reasons Your Website Needs Great Copywriting

Posted by on Oct 4, 2018 in Copywriting |

Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website: There is More to Your Website Than Its Visual Appeal It is important to have a website that looks great, it does the hard work of making a good first impression on your audience. But, even though a pretty face will grab your reader’s attention, it won’t keep them interested. Great copywriting ensures that once the visual appeal wears off, the reader will find the information they’re looking for, while getting a clear sense of what your brand and business is about. Great Copywriting Boosts Your SEO Rankings Every business wants that top spot in the Google rankings, it increases visibility and improves your chances of winning new customers. Keywords are necessary for Search Engine Optimisation but stuffing them into your web copy will make your content impossible to understand or relate to. Great copywriting satisfies both the search engine and the reader: It shows Google that you’re a credible source with high-quality content, and It ensures your content is relevant and informative to your readers.  It is Your Best Salesperson Great copy sells. And it does so without your customer knowing. It serves three important functions: It gives your brand a voice and makes it sound human, It builds familiarity and trust with your reader, and It communicates your company’s products and services in a memorable way. It ultimately has the power to convince your readers to choose you over the competition. Need great copywriting services for your website? Then contact WSI OMS today. Please follow and like...

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What Are the Most-Hated UI Web Design Features?

Posted by on Oct 2, 2018 in Website Design |

Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design. Complex Layout and Readability Your website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are too small to read. Instead, the text should be an average size of 16 px or more and headings should be bold and well-defined. Avoid unnecessary links or irrelevant pictures. Bad Navigation Correct content marketing is important to ensure that your website is effective in the digital age. Websites that lead to updated or outdated links can impact your business and prevent users from returning to your site. Ensure that links are not broken and that your social media links and contact details are listed clearly in the website on top of the page for quick access. Uncreative or Boring UI. Even the most corporate websites should contain engaging topics and a website that is fun for visitors to use. Adding a good design theme, bright pictures and easy to use customized buttons are effective in this regard. This will get users to stay and interact with your web design, as well as help your search engine optimization. Need help with your Website Design or SEO Marketing? Then contact WSI OMS today. Please follow and like...

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