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Google’s New Tool for Marketers

Posted by on Oct 9, 2018 in Content Marketing, Google | 0 comments

Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms. The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices

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Content Marketing Campaigns Drives Organic Traffic to Your Site

Posted by on Oct 8, 2018 in Digital Media Marketing | 0 comments

Getting traffic to your website is not always easy, especially if your business is in a mature industry. While a traditional approach to optimizing on-page content could have led to moderate increases in organic traffic in the past, an integrated and strategic content marketing campaign is needed to drive bigger results and a better ROI today. To get this right, you need to identify information that your potential customers are searching for online and determine whi

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3 Reasons Your Website Needs Great Copywriting

Posted by on Oct 4, 2018 in Copywriting | 0 comments

Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website: There is More to Your Website Than Its Visual Appeal It is important to have a website that looks grea

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What Are the Most-Hated UI Web Design Features?

Posted by on Oct 2, 2018 in Website Design | 0 comments

Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design.Complex Layout and ReadabilityYour website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are

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Black Friday and E-commerce – A Match Made in Heaven

Posted by on Oct 1, 2018 in Ecommerce | 0 comments

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing.Traffic Boost on E-commerce WebsitesPopular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is

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