How to Create a Successful Content Plan

Posted by on Aug 12, 2019 in Content Marketing |

Few things could be more deadly to your marketing campaign – on any platform – than a lack of planning. You can’t just throw out blogs, social media posts and ads at random, and then hope for the best. You need to take a strategic and methodical approach and execute your plan with precision. The most challenging part is developing the plan; once that is in place, the rest of the process is relatively easy. So, how do you create a good content plan? Follow these steps: Set Your Goals What do you want to achieve from your marketing campaign? Are you looking to increase your subscriber base, boost your sales? By how much? In what timeline? Use the SMART (specific, measurable, achievable, relevant and time-based) principle to create goals that you and your team can aim for. It will make the next steps that much easier. Identify Your Audience  “But I already know my audience”, you might be saying. Never assume that this is the case. You may have a good idea about your established audience, but your target market for this particular campaign might be different. Perhaps you want to focus on a specific subset of your overall market. For example, maybe this one is aimed at the women in your audience, or at its younger members. Or perhaps you want to target people outside of your established audience to bring them into the fold. Do your research and think carefully about who you are talking to, as this will determine the platforms, tools and tone you use going forward. Choose the Right Media Having decided on your goals and identified your target audience, now you need to pick the right tools for the job. Is this going to be a concentrated social media campaign? If so, on which platforms? Or maybe this is something that will require a targeted email funnel. Perhaps a bit of both, or something else. You can best answer these questions by having gone through the previous step. Once you know your target market, you can work out the best way to reach them. Craft Your Message  Okay, so now you have established to whom you are talking and on which platform. Now you need to work out what you’re going to say. You already know the basics of what you need to communicate, so now it’s a question of tailoring the message to the audience and medium. You and your team should already have the raw creative power to do this – let your chosen media guide your creativity. Schedule and Track Your Content Now it’s time to get your content out there. Carefully plan how you are going to release...

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Content Marketing Tip: Why You Should Put An Emphasis On Third-Party Sites

Posted by on Mar 22, 2019 in Content Marketing |

Many people are already creating content and building their online profiles. To take it one step further, make sure you are putting emphasis on contributing content on third-party platforms versus only on your own native websites and channels. Hear me out. Many people disagree with this approach. They ask: is it not the end goal to drive people back to my website? The answer is yes and no. If you are trying to grow your personal brand as a thought leader in your industry and if you are trying to get more views on your content, then you can drive people to your website. But then you are responsible for a channel that you need to drive traffic to. Another approach is to create content on established platforms and networks such as Medium and LinkedIn. And, you can apply to be a contributor on blogs that are relevant in the industry that you work in. By creating content on these third-party platforms, you are tapping into the benefit of the traffic on that website. Be A Contributor On Iconic And Relevant Platforms If you are a public speaker, for example, then you (hopefully) have a YouTube channel with a number of videos. Becoming a contributor on an iconic brand, such as Entrepreneur, and posting your videos on this site, you will be able to reach a far bigger audience than what you would have if you were only sharing your video on your own digital assets. Driving content to your own platforms is great! But, contributing content to established communities can make a big difference to your brand. WSI OMS specialises in content marketing and social media marketing. Contact us if you want to make more money online. Please follow and like...

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Content marketing: What’s the best content length and how does it affect SEO?

Posted by on Mar 7, 2019 in Content Marketing |

When it comes to content marketing, it’s hard to know how long your blog posts and articles should be. The short and confusing answer is: it depends on what the user is searching for. If the user is looking for something that requires a comprehensive and long answer, then they will be expecting a longer article. If they are looking for a quick solution, they wouldn’t want to read thousands of words of text. The length of the content that someone is looking for when they want to book their car for a repair or hire an accountant, for example, will be much shorter than when they are looking for a bespoke solution. When it comes to sharing opinions and showing people how to achieve things, Google loves long form content. Google wants to know that the person will get all the information they need in the form of a full walk-through so that they thoroughly understand the subject. The person writing the article also has to demonstrate that they have the subject matter knowledge by giving the reader a comprehensive and long answer. Long form content is very important in this scenario. In an article by serpIQ, the researchers show that the average search length is 2400 words. In an article by Quick Sprout by Neil Patel, he explains how content length affects ranking and conversion. Neil realised that longer form content converts 30% more than shorter forms of the same content. According to a recent study, the average length of content on page 1 of Google is 1900 words. Regardless of the content length, you should always focus on delivering high quality content. WSI OMS offers top quality content writing and marketing services. Contact us for more information today. Please follow and like...

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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles |

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer: Communication Communication is the x-factor in a digital marketer. You need to be an awesome communicator to become an awesome digital marketer. You need to insert different types of communication on the right platforms at the various stages of the consumer’s buying journey. Data-Driven Marketing Data is the biggest tool in your arsenal on your journey of becoming a digital marketer. Firstly, you will need to understand where your data lies. There are multiple data sources such as your Google Analytics and CRM systems that you can draw from. As a marketer, you need to know where the data that you are looking for is and secondly, what type of data you are looking for. You need to be sure what metrics you are tracking and what insights you are going to draw from this data. Technical Skills This is the area that most digital marketers struggle with. If you need a landing page, for example, you will need to go back to your website and design team to create this for you. If you rely on designers and developers, it will take longer for you to deliver a project, which is why it is advisable to learn some of the basic technical skills. If you are more focused on big-picture thinking and coming up with winning digital campaigns, then you can outsource aspects of your project such as web development, web design, PPC campaign management and copywriting to a company like WSI OMS. Need some help to execute your digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing |

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire: Marketing Fundamentals Understanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean having a solid grasp of the entire consumer decision journey. This means you need to understand how consumers think and buy products. The stages that a consumer goes through when buying a product, for example, are awareness, consideration, and purchase. As a marketer, it is important to know what and how a consumer is thinking of at each of these stages. How to Ace Advertising Channels Paid and organic advertising channels are what you will need to focus on as a digital marketer. There are multiple paid aid advertising channels across the spectrum, including Facebook, Google, remarketing, email, display ads, etc. It is important to understand each of these platforms and how they could potentially slot into your client’s digital strategy. You need to understand the benefits of each platform and how to run and manage campaigns on each platform. You also need to understand how a consumer searches for information on Google and how you can use Google AdWords to tap into this market. Organic channels refer to Search Engine Optimization, social media marketing, content marketing and so forth. Read our next blog post for part two of this post! Need some help to execute your digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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