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How to Get Your Whole Company Involved In Your Social Media Strategy

Posted by on Aug 20, 2018 in Social Media Marketing | 0 comments

Do you have to spend as much time working on internal brand culture as you would on social media marketing? By now, most brands know that they need an online presence and a social media following. Many companies, however, aren’t dedicating enough time to their internal marketing and brand culture. To determine whether this should be a priority for your business, ask yourself what kind of company you are going to be. Are you going to stay in the old model of mass b

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How to Find the Perfect Blog Topic

Posted by on Aug 13, 2018 in Content Marketing | 0 comments

As digital marketers, we are a big fan of tying blog content back to your product offering. In order to find the perfect blog topic, you need to go through a series of questions:  What do I need my prospect to believe in order to click on the call to action? What do they need to understand/learn/know before they will convert to a paying customer? What barriers do they have to converting? What objectives do they have to converting? What are they thinking about

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What Is An Acceptable Bounce Rate On My Blog?

Posted by on Aug 8, 2018 in Content Marketing | 0 comments

A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?  The first measure you can take to reduce the bounce rate is to cross-link often fr

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The Difference between Gated Content and Ungated Content

Posted by on Aug 7, 2018 in Content Marketing | 0 comments

Gated content is anything that requires somebody to enter their contact information or payment information to view the content. Ungated content is content that is freely available on your blog, YouTube channel, Facebook page, or elsewhere.   People consume all types of content and you need both to execute a proper content strategy. Most people love ungated content such as blog posts and YouTube videos, but they struggle a bit more to create high-quality gated c

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How Entrepreneurs Can Become More Memorable on Social Media without Spending Money

Posted by on Jul 16, 2018 in Social Media Marketing | 0 comments

If you’re an up-and-coming entrepreneur, you need to leverage platforms like social media. Not only does this give you access to the people you want to do business with, but it can save you a lot of money (especially if you don’t want to blow your marketing budget on paid advertising). Social media marketing is free, but there are so much noise and so many people out there that you’re not going to stand out if you don’t have a solid strategy in place. Keep t

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