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The Four Kinds of Millennials

Posted by on Sep 26, 2018 in Social Media Marketing | 0 comments

Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials’. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have different outlooks. A digital marketing campaign aimed at anyone between the ages of 13 and 35 needs to

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A Focus On The South African Millennial

Posted by on Sep 24, 2018 in Content Marketing | 0 comments

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns are not effective for this kind of outlook. A new approach must be taken, and experimental marketing needs to be implemented. The South African millennial is an

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6 Ways to Conduct a Trend Analysis

Posted by on Sep 18, 2018 in Digital Media Marketing | 0 comments

Trend analysis is used to analyse statistical data and recorded market behaviour over a defined period. Analysing market behaviour and dominant patterns of consumers provide valuable insights to an organisation on consumer preferences and the macroeconomic environment. Using this data assists with strategising and forecasting future business plans, understanding various behaviours and the dominant traits of the consumers associated with it. Why Trend Analysis? A tre

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Do Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:

Posted by on Sep 10, 2018 in Digital Media Marketing | 0 comments

Whether your eBook is 10 pages or 100 pages long, you undoubtedly spent multiple hours writing, editing and polishing it to get it perfect. If you have already published your eBook on your website or even an online marketplace like Amazon, you need to make sure that you are continuously driving people to your download or ‘buy now’ landing page. Here are a few tips to market your eBook like a pro: PPC Marketing If your initial downloads have started to wane, it i

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Why You Need A Testimonial Database

Posted by on Sep 5, 2018 in Content Marketing | 0 comments

When you sell products online or in person, people will be curious as to what other people think about these products. People want to know:If others liked the product, If it worked for them, and What the results of using the product were.People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this inf

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