My good friend and fellow WSI Internet Consultant Patrick Hogan is a regular guest author of our blog. In this post he gives a great explanation of the Google Panda update and how he is re-evaluating his content strategy with a live case study. Savvy web marketers have always known that content is king on the Internet. After all, for years, the words on the page and links to a website were the only way search engines had to figure out what a site is about. It st
By adding a blog to your business website is a natural and easy way to add keyword rich content to your website. This is an excellent strategy especially if your website only consist of about 3-7 web pages or if your website is more graphical and lacks content. Blogging is a great way to create interaction on your website. Blogs are usually natural linking targets that can attract lots of inbound links if you write informative, unique and engaging blog posts.
Anyone who uses internet marketing on the WWW knows that the landscape is always in ebb and flow, and you need to keep on top of new developments to make sure you’re current. Particularly with the latest techniques and gizmo’s that are coming out of using social media effectively, but there are some more traditional values in the Internet marketing world that hold true and can still be considered old standbys. Like everything else you need to learn to crawl fi
This is a question that is asked many times. You have good content on your website or blog, but you are not ranking in the Google search result pages for it. The way Google prioritizes its search rankings is by looking at two important factors concerning your website namely “On-page optimization” and “Off-page optimization“. On-page optimization On page optimization consist of all the aspects of your physical website. At the very basic leve
Why is social media marketing (SMM) important to any business? Social media is a way of getting others to talk about your services, brand or products. It’s about finding your customers where they are. Social media is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. The benefits of marketing in this way are numerous. Conte