The buzz regarding content curation

Posted by on Sep 17, 2012 in Online Marketing |

One internet marketing buzzword that’s still spinning the rounds and has become quite popular in the last couple of months is content curation. Online you will find a couple of  content curation tools that you can use that makes it easy for everyone to start with content curation. Are you using Google Reader or any other RSS reader and when you see something interested you share it with your network? That is also part of content curation. No doubt you have seen channels such as scoop.it and paper.li and these content curation tools are easy to join and use to start curating content, but is joining this new buzz really worth it? Most content curation tools allows you to select content that was published on a variety of websites to compile into one product. That product can be seen as a magazine (paper.li) and can then be shared on Facebook, Twitter or any other social media channel. Many of these content curation channels allows you to include visual elements such as photos, videos, text, and other content. In my personal opinion, content curation is not the future of internet marketing, but it sure can be powerful if you utilize it correctly. It’s not actually a new internet marketing method. Are you reading content on a daily basis and sharing it with your network of followers? If you are, then you are already curating content in some way. I’m a strong believer that digital publishing will be improving in the years to come, and when this happens, content curation will still be a hot topic. Maybe some day interactive digital magazines will be the same as print magazines helped traditional marketing, but until then, content curation online is a powerful way of getting valuable and magnetic content to your network that can also curate the content and share it along. Please follow and like...

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Content curation – how the pros get it right

Posted by on Jul 6, 2012 in Blogging, Social Networking |

Content curation is a great way to become the go-to person for industry news. Many brands have now implemented content curation strategies so that they get to choose and share the best industry news with their followers. What makes content curation so attractive is the fact that you don’t have to produce every single piece of content yourself – you’re basically scouting the web and gathering the best pieces of news. Other advantages include being able to create a following for your social media accounts and be seen as a thought leader for providing a platform to spread interesting content. If you’re considering a content curation system, follow in the footsteps of the pros by implementing these best practices: Create and curate Some of the most successful content curators, such as the Huffington Post, also create some of their own content. There are already many content curators, so set yourself apart by creating some of your own content to add to the existing content you find online. Be consistent Readers like to know when they can expect new content and posts. You don’t have to commit to a schedule you can’t keep up with (many sites have “Daily News”, but you need to create something that’s workable for you). Whatever schedule you decide on, make sure you’re consistent so that readers can start anticipating your news. Find many sources The best content curators don’t only browse TED for cool videos or re-post Tweets from the same users – they are part of the content ecosystem and are able to find interesting, relevant content on multiple platforms. Keep up with your beat by finding information on Tumblr, Pinterest, Facebook, the blogosphere and other places in order to give your readers the best information. Please follow and like...

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