The 5 best WordPress plugins

Posted by on Aug 20, 2019 in Digital Media Marketing |

If you run a website (or websites) using WordPress, you may or not be aware of the additional features that are constantly being added to enhance and ease your work. There are now hundreds of plug-ins for the platform – and counting. Here are WSI’s 5 favourite WordPress plug-ins.  Yoast Where SEO is the name of the game, Yoast is your perfect companion for crafting your content with the aim of improving your rankings in the search results. It not only helps you with keywords and other SEO elements, it also helps you improve your copy for the benefit of your readers.  Everest Forms Contact forms are essential to your website and this plugin helps you make them. Forms for any purpose – from general contact to specific feedback – can be drawn up using this plugin, with both excellent functionality and sharp, professional design. Jetpack As the name suggests, this plugin helps your website take off with features to manage your security features, traffic and much more. WooCommerce If you want to take your website up a notch and start using it as a fully equipped sales platform, this is the tool for you. It sets up features for customers to make orders and make payments, and all with a single automated set-up wizard.  VaultPress We all know the risks involved in the virtual realm when it comes to information. To set your mind at ease, VaultPress creates optimised backups of your website automatically and, in the event of a crash or other attack, can restore everything in a matter of minutes.  Contact WSI to assist you in creating a great, easily-manageable social media strategy. Please follow and like...

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The Best Types of Blog Headlines

Posted by on Aug 13, 2019 in Blogging |

While it has never been easier to create content, it has also never been more difficult to make sure that it stands out from the crowd. Even if your blog posts show up in the top ten search results, you need to be able to ensure the click through with a strong headline. While the way in which you create that attention-grabbing headline depends, to a large extent, on the specifics of your content, there are certain types of headlines that are likely to have the biggest impact on your potential readers and get them to click that link. Here are the five most likely to prompt a favourable response: The “Best” Way to Do Anything Readers want to cut to the chase. If they are searching for information, they want the best available – and they want it now! Giving them a headline that offers “the best” way to do something, promises them that immediate answer. This type of headline performs extremely well when it comes to SEO.   Make it Quick and Easy  Coming second to “the best” are blogs that offer the “quickest” or the “easiest”. Quick solutions that will make the readers’ lives easier will always be attractive. Sometimes urgency will be the motivation behind the click, at other times, ease and convenience. Either way, you can’t go wrong. An Air of Authority  For blogs that are more information-based and don’t entail a specific call to action, nothing is more enticing than an appeal to authority. Phrases like “According to science…” or “Experts say…” are always effective in this regard.  The Direct Address  It’s an old technique that dates back at least to the military recruiters of the late 19th and early 20th centuries (“The U.S. Army wants YOU!”). The direct, second-person address is almost always impossible to resist. For example, “What YOU need to do to write better blogs.”  Contact WSI to help you create an SEO-topping blog. Please follow and like...

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling |

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads like wildfire? Assuming you already know your target audience and what they’re interested in reading about, you need to find a way to spark a reaction. One theory is to use the Who, What, Why, When and Where words. It sounds simple, because it is – but they’re powerful tools to get your social media posts triggering the right kind of response. Using the word Who in your social media titles immediately grabs attention, like Who You Should Be Following on Twitter, or Guess Who Just Got A Million Likes? Using this word makes the reader want to know who you are talking about, a psychological trigger much like FOMO (fear of missing out). The word What reveals that there is a topic or something interesting being discussed. In a title, you are letting a reader know that they will find out just what you’re hinting at if you read the article. Think of titles like What Every Woman Should Know Before Internet Dating, or Find Out What Makes This Billionaire Tick. People pay attention to this word, as you are indirectly telling them something they need to know. Why is a word that demands an answer. A title with Why in it implies that you are going to reveal the answer, or give a solution to something. Starting an article with a question gets the reader thinking in the right direction, showing them you’re going to help them find the solution. Why Does Eating Chocolate Make You Happy? or Why Earthlings Will Never Live On Mars are examples that create curiosity – people love to learn new things. We are all a bit obsessed with time and When is the word to use to get your audience thinking about a time frame. When Are You Going To Make A Change? or similar creates a finite period for a task, that needs to be fulfilled. Where To Find Quality Influencers shows people how to find something – again, you are hinting at providing an answer they need to know. No one wants to be left out, so revealing where the fun stuff happens is very likely to get you a response. Crafting an article using the...

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design |

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stronger in the buying process than information, across all types of advertising media. In addition to swaying the buying decision, customers have more loyalty to a brand, based on how it makes them feel. So it’s simple really, create an advert that’s eye-catching, beautiful and emotive, using content and interactive elements that work instantly, on a mobile device. That’s quite a tall order, but one within reach if you explore Canvas. Canvas uses Facebook Instant, so there’s no delays and waiting for pages to load. It’s ideal for consumer facing brands where emotions play a big role. Interactive media, delivered at high-speed is the perfect way to introduce new brands, products and offers to people. By creating a memorable advertising experience, you can really highlight features of your offerings and increase the user engagement. Early statistics have pointed to an increase in mobile engagement when using Canvas, which is awesome when you consider the attention span of your average mobile user. It also offers the ability to incorporate a single clickable CTA that leads the user to your website. Another advantage is that using Canvas costs no more than your normal News Feed ad on Facebook. You can create ads easily using the self-service tool, dragging and dropping design elements. Unlike a static ad that you see and then click on, or the annoying auto-play videos, Canvas gives the user the opportunity to interact with the ad, before clicking on the CTA.  Using the creative specs provided by Canvas, you need to build a storyboard to plan the interaction – almost like creating an app or building a mini website. It’s an amazing way to engage mobile users like never before and to boost awareness of your products or services. For more on the tricks of the trade when it comes to mobile marketing, contact us today! Please follow and like...

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design |

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar is just unacceptable. Studies have shown that people are less likely to engage with companies that post error-riddled sales copy, as they feel it undermines the credibility of the company (are they just as careless with their orders, accounts or delivery?). Creating any kind of negativity towards your business is a sure-fire way to kill sales, so why do it? With online companies like Grammarly, offering automated proofreading services, it’s a mystery why there is still so much room for improvement in online writing. It’s been shown that over 40% of web users are influenced by spelling or grammar blunders in online content. When you sell or communicate online, most of the time it’s done by using the written word, so it’s quite obvious the damage it can do to your conversions. Questions have been raised over the importance of correct spelling and grammar in social media interactions, since it’s a more relaxed medium for communication, especially when using platforms like Facebook. That said, any business using Facebook to increase their exposure, should treat it with as much importance as their website or LinkedIn profile. There are simple ways to improve your content, which can make a real difference to your bottom line. These are: Read your content backwards: this disrupts the natural flow of how you perceive things, so it forces you to read every word, making misspelled words easier to spot. Ask someone else to read your writing: a friend or co-worker who has not been working on the same piece of content for hours will spot inaccuracies that you will miss time and time again. Read your piece out loud: some errors can be more easily heard than seen, so reading your writing out loud forces you to listen. Use software like Grammarly: it really does make a difference. While you may not agree with all their suggestions, it does help to sharpen your eye. Whether or not you agree on the importance of accurate writing, think of a website with sloppy grammar and lots of error. Would you be happy to give them your credit card details? Didn’t think so. If you’d like to know more on content marketing or need help creating the perfect content for...

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