Facebook promotion guidelines

Posted by on Aug 29, 2011 in Social Media Marketing |

Promotions and competitions are an online marketer’s bread and butter. They are easy to setup and it is a great way to generate traffic, engagement, and awareness. One of the easiest social media platforms to use for running a competition is Facebook. Quite a lot of companies and individuals are using Facebook Fan Pages to run contests without following the “Facebook Promotion Guidelines” and this puts them at risk of being shut down. If you are busy running a competition on your Facebook Fan Page, or you are planning one, review the Facebook Promotion Guidelines closely. If Facebook finds out that you are running your competition outside the scope of their rules, they can and will delete your precious Fan Page without warning. If you are unsure about the competition on your Facebook Fan Page, read the guidelines below. Facebook Promotion Guidelines Find below Facebook’s promotion guidelines. If you use Facebook to communicate about or administer a promotion, you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these Guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab. Promotions on Facebook must include the following: a. A complete release of Facebook by each entrant or participant. b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion. You must not notify winners through Facebook, such as through Facebook messages, chat, or...

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How to run a social media competition

Posted by on Aug 15, 2011 in Social Media Marketing | 2 comments

Quite a few social media marketers are busy promoting online competitions to engage with participants and to build up their lists.  This kind of activity is very effective to increase traffic to your website, especially if you offer a good prize.  If you offer a good visible prize, it could be instant eye candy for your audience, and it could go viral. If you think that this is a simple solution to build up a list and that you only have to promote the prize on your Facebook Fan Page and instantly get thousands of new followers…think again.  Careful planning and research needs to be done before you launch your campaign to ensure you get the results that you want to achieve. Here’s a couple of basic tips to get you started with your social media competition campaign. Objectives Always start any campaign with a clear understanding of your social media objectives.  Plan and anticipate the promotional concept of the desired outcome you want to achieve.  By doing this, you shouldn’t just anticipate the mechanics, but also the limitations you will be facing. Targeted audience Who will be your expected targeted audience?  How old is your audience?  Where do they come from? It is important to understand your audience before you can market to them.  Ensure that the competition you will be running will be appealing to your targeted audience for the activity to be effective. Make sure you set clear requirements for the participating audience to comply. Social media channels Decide on the social media channels you are going to use to promote your competition.  Select which social networks you are going to use to broadcast information regarding the competition.  Will it be your blog, Facebook, Twitter, YouTube, or a combination of all the channels? When selecting the channels you are going to use, be sure that you are familiar with their promotion guidelines.  In the past there have been a number of cases where brands have lost their Fan page on Facebook because they didn’t comply to the Facebook guidelines when running a competition on Facebook.  Different channels have different guidelines so be sure to read them all. Always remember your marketing objectives for the competition you will be running.  Don’t put all the information straight on the channel you will be using at the start.  Start with a tease so that your audience can get curious on what the competition is about.  This can help with generating traffic, subscribers and new followers. Running a competition can be very effective if you follow the simple guidelines above. Please follow and like...

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