Easy online reputation management strategies

Posted by on Jun 21, 2018 in Community Management, Online Reputation Management |

How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:   There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’ve also got blogs, forums, and review websites. Many of these sites have been created with the intent of providing people a platform where they can share their experience with a brand.   There are a number of free tools available for online reputation management, such as Google Alerts. This is a free service that works with your Google account. All you have to do is login and type the phrase that you want to track (this may be a brand, your own name, or a trademarked name) and it will report back to you on a daily, weekly or fortnightly basis of the mentions of that phrase online. A Google Alert will also show you where the term has been published, which means you can choose to interact with positive or negative brand mentions online with the help of these alerts.   Hootsuite and Tweetdeck are also great online reputation management tools that are geared towards social media activity. Both of these tools will pull information from social media sites if your brand name is mentioned. You can then choose to interact with people who are contacting you on social media.   These strategies will give you an overview of what’s being said about you online, but many companies require a more hands-on approach. WSI OMS can help you with both online reputation management as well as community management. Contact us http://www.wsioms.co.za/contact-us for more information today. Please follow and like...

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How to Make Your Content More Interactive

Posted by on Feb 20, 2018 in Content Marketing |

Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website. Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website: Internal Links to Make Your Content ‘Sticky’ As you start writing blog posts, you will be able to refer to previous blog posts or link to other pages to expand on a topic. Include hyperlinks to encourage people to click around and read more on different pages. Use Polls and Quizzes Consider how popular Buzzfeed’s quizzes and Twitter polls have become over the past few years. People are compelled to complete quizzes and fill in polls to see the results – this is a great way to boost the engagement on your website. If you have a WordPress website, then you can use the Pro Quiz plugin to easily create fun and interactive quizzes. Encourage Feedback and Post Comments If your readers can post comments and questions on your articles, then they will be more inclined to start connecting with your brand on a more meaningful level. Many times, regular commenters also start forming a community, which can go a long way in boosting brand loyalty as well as engagement. Do you need help with your content marketing, community management or search engine optimisation strategies? Then contact WSI OMS today. Please follow and like...

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4 tips to help you stay within Twitter’s character limit

Posted by on Oct 26, 2017 in Community Management |

Many business owners are great at delivering speeches and presentations, but when it comes to getting a message across on Twitter, they battle. While most companies have invested in community managers or a social media manager, executives, sales people, decision makers, and other relevant people in your company should also be tweeting in their personal capacity. Here are a few tips to cut back on the characters you use so that you can start using Twitter more effectively: Eliminate intensifiers You’ve only got 140 characters, so you need to automatically delete unnecessary intensifiers from the tweets that you are drafting. Words and phrases like “very” and “most definitely”, for example, should be the first to go. Delete filler words Many times, you can get the same message across without sounding like a robot by simply deleting filler words such as “it is” and “there are”. These phrases don’t provide context or add meaning to your tweet, so delete fillers words as well. Write in the active voice If you write in the active voice instead of the passive voice, then your tweets will automatically be shorter. Be concise You don’t have to write that you are “of the opinion”, or are “led to believe”, or even that you “think” something. If you’re tweeting about it, then you’ve gone through the thought process of thinking it through, so you don’t need to add this to your tweet. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Why your business needs community management services

Posted by on May 9, 2016 in Community Management, Social Media Marketing |

Thinking of hiring a community management service to manage your online engagements? Here are some of the top benefits of outsourcing this service: They stay up to date with the latest best practices and developments  When you hire a social media manager, this person will likely be working in a silo with little input from other people in the digital and social spheres. A digital marketing company that specialises in community management services, however, is more likely to ensure that their community managers attend relevant industry conferences, stay up to date with new social media channels and that they work together to find out what works and what doesn’t. Better reporting  An outsourced community management service will have specific goals to meet and they will have to report back to you each month. Service level agreements will ensure that there is a plan as well as measurable goals in place. If you want to make sure that your business is continuously moving closer to achieving your marketing goals, then this is the way to go. 24/7 engagement Not all businesses can justify hiring a full-time social media expert, but few people in your company will have time to check Twitter mentions and respond to queries on Facebook throughout the day. With an outsourced community management service, you will be cutting back on costs (seeing as you won’t have to pay someone a full-time salary to manage conversations) but you will be able to benefit from a team who is always keeping a watchful eye over your online engagements. Want to know more about hiring community managers? Then contact WSI OMS today. Please follow and like...

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Community management: It’s all about managing your time

Posted by on Feb 13, 2012 in Community Management |

As a community manager, your main goal is managing conversations.  The ever-evolving nature of this job role, however, means that you’re going to be managing conversations across many platforms. A tweet may only be 140 characters, but if you’ve got hundreds of tweets to respond to each day (or on a specific day) you need a plan of action to manage your time so that you get around to each social media platform. Here are a few tips to effectively manage your time: Divide tasks into daily, weekly and monthly tasks: When you’re building an online community, some things need to happen every day, while other tasks will only happen on a weekly or monthly basis. Twitter, for example, should get updated every day. Facebook, on the other hand, should only be updated two or three times a week (this is your customer’s personal social space and you don’t want to clog their timelines with unnecessary information). Similarly, you’re probably only going to be writing weekly blog posts. Map out a schedule so you’re not trying to get everything done in one day. You could also automate some of the tasks, such as Twitter updates (Hootsuite is a great tool to schedule tweets in advance). Commit to your schedule. Set time aside for each task and stick to it. Make Friday mornings your “blog writing time” and commit to adding a blog post each Friday (and then tweeting the link and posting your blog onto Facebook). Book these times in your diary so that you don’t get caught up with other work or get booked into meetings when you’re supposed to be doing community management work. Not only does this give your community something to look forward to, but it also means that you stay on track with your social media plan. Revisit your social media platforms daily:  If you want to build a community, you need to engage with people when they’re talking about you or your industry. Set up Twitlerts to notify you when your name (or a relevant keyword) is used on Twitter so that can log on and start chatting. Need help with your community? WSI specialises in community management in South Africa – contact us to help you build an engaging online community. Please follow and like...

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