4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

Posted by on Aug 3, 2018 in LinkedIn, Social Media Marketing |

WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn: Completing Your Professional Profile If you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, professional profile. If you have blank sections in your profile, set some time aside to fill out everything from your summary to the professional associations you belong to. Make sure you have a high quality, professional photo on your profile. Ask for Recommendations It is one thing to say that you are an expert in IT, accounting or software development and a completely different thing if other people are recommending you for these services. Ask people whom you have done business with and worked with before to recommend the skills you are listing on your profile. This not only adds credibility to your LinkedIn profile, it will also increase the level of comfort someone will feel about contacting you for those services. Endorse the Skills of Colleagues & Friends When you endorse your colleagues and friends for their skills, you are supporting their LinkedIn profiles and marketing endeavors – it is essentially seen as a good deed. Cheryl Potgieter has come to see that people who are on the receiving end of your good deeds are likely to click on your profile and endorse your skills, which will, in turn, boost your LinkedIn profile’s visibility. Link Your Other Social Channels Add a link to your Twitter profile on your LinkedIn page. Be sure to share relevant, interesting and thought-provoking content related to your industry on both of these platforms. By connecting with people on multiple platforms, you will stay top of mind in a client or connection’s mind. If you need help to improve your visibility on LinkedIn like Cheryl Potgieter, then contact us today. Please follow and like...

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3 Things to Know About Content Marketing 2018/2019 – Cheryl Potgieter

Posted by on Jul 19, 2018 in Content Marketing |

As many people already know, ‘Content is King’, see our Cherly Potgieter example. However, the way in which content marketing strategies are executed in 2018 and 2019 is very different from a few years ago. We list three things you need to know about content marketing today: Unique Content Is the Key To Success The internet is already flooded with hundreds of thousands of web pages related to every topic under the sun. If you want to rank high in Google’s search engine results, then you will need to create new content because duplicated or rehashed content simply will not help your content marketing strategy. To create content that is unique, consider looking at publishing ‘How To’ type blog posts that can help your target audience, writing opinion pieces related to industry trends, or discussing topics that will teach your readers something they are interested in learning. It’s Not Just Quantity, But Quality Too For your content strategy to work like Cheryl Potgieter in 2018 and 2019, you need to focus on creating quality content. Google continuously updates the algorithm they use to rank pages. If search engine users click away from your page within seconds, it could be a red flag indicating that the quality of your content is low. Content marketing is an investment, so spend time creating unique, engaging and high-quality content. Content Marketing Doesn’t Have To Be Just Writing Posts Did you know that YouTube is the second largest search engine? Many people prefer to consume content in video format. Besides blog posts and videos, content can also refer to podcasts, infographics, presentations, gifs and pictures. Use different multimedia types to keep your content strategy fresh. Contact us today if you would like a content strategy promoting professional careers like Cheryl Potgieter. Please follow and like...

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