The Lowdown on Landing Pages

Posted by on Feb 15, 2017 in Digital Media Marketing |

A landing page is a webpage on which internet users “land” as part of a single digital marketing goal. Because these specialized pages are laser-focused on a specific objective, they are standalone pages which cannot be opened through global navigation. Instead, they are accessed using a link that you provide in your marketing content. Landing page elements  Landing pages are designed to navigate your readers along your planned conversion path. As such, they require various elements to best increase your conversion rates: Top of the list is a non-element. Bearing in mind that a landing page is dedicated to one aim, all distractions such as additional navigation must be excluded from the design of your landing page. A headline which is enticing and which also matches the reason that your audience clicked through in the first place. A brief but comprehensive explanation of why your offer fulfills the needs of your readers. A great method to combine brevity and thoroughness is by using a video. Alternatively, an impactful image and a bulleted list citing the benefits of your offer. Testimonials and other social proofing methods to bolster your reputation can enhance your conversion rates. One call-to-action is the final step in achieving your goal. If the purpose of your landing page is to generate leads by capturing their email addresses, you will need a subscription form of sorts as part of your CTA. If your landing page is meant to coax potential customers down the sales funnel, you may need a shopping cart or checkout as part of your call to action. For all your inbound marketing needs, including website development and design, please get in touch with the team at WSI OMS today. Please follow and like...

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Social Media CTA

Posted by on Nov 22, 2016 in Social Media Marketing |

You have put your heart and soul into developing an exceptional product or service. You have grown your business nicely. You have created valuable to share with your customers and prospects. You have mentioned this on your social media platforms. But still you wait. Sound frustratingly familiar? Getting the most out of social media marketing means strategically improving conversion. Think of yourself as a world famous movie director. Lights So much has been documented on the overwhelming amount of information each of us takes in every day. Your target market is no exception. It is essential that you make it easy for your audience to quickly get the main idea of your post. Spell out the benefits to them. Shine light on what you would like them to take away from your carefully crafted social media marketing message. Camera Humans process images and numbers close to 60,000 times faster than we process words. So the first tip from the top is to create eye catching graphics for your social media accounts. Each platform has its own size requirements, so look those up and design accordingly. While attention grabbing is your aim, your pictures must be relevant to your business and branded. Action Having captured your audience’s attention and highlighted the important aspects of your offer, it is time to yell “Action!” as you snap closed your clapboard. Either despite of, or because of the volume of data we consume, readers are looking out for the directive to tell them what step you want them to take next. In marketing, this is termed “call to action”, or CTA. Use astute design to ensure that your CTA is clear, concise, and converting. For assistance on getting the most out of your social media calls to action and more, get in touch with leading global Internet marketing franchise. Please follow and like...

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Planning the call to action of your website

Posted by on May 27, 2011 in Online Marketing |

A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action.  One of the first steps when you are in the process of planning your website is to establish a clear call to action.  What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are busy planning your website, think about the three most important things your visitors can do.  Always choose one of these as your primary call to action and the other two, secondary actions.  This will help you establishing focus and clarity on your website and then your visitors can easily follow the path (eg: sales funnel) you create. Choosing the best call to action This is the central and main purpose for your website.  Examples that are most used are call us now, email us, get a free quote, buy now, apply now, subscribe and donate now. These “actions” can be used with phrases that adds importance such as for a short while only, offer expires end of the month or get a free copy of our latest ebook when you sign up today. Implementing the best call to action Your call to action on your website should always be visible on the home page. It should also be above the fold, in the center of the page and in a different colour so that it stands out.  With Web 2.0 becomingv more used for online marketing methods, use big buttons. Write compelling and interesting content that will drive your visitors to take action. Measurement Analyze and examine your website analytics to check your visitors behaviour. What pages did they first arrived on? What other pages did they go to? What is your conversion rate? What pages were the top exit pages? This will help you see where you need to make changes to get the results that you want. Please follow and like...

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Landing Pages and Lead Generation

Posted by on Jun 24, 2010 in Online Marketing |

Landing pages are a VITAL part of your Online Marketing strategy. They are mostly used for PPC – and if you’re really savvy you’ll have a Landing Page for every ad group. If you’re dumping prospects on your Home Page and not using Landing Pages to capture them then this could result in several disastrous scenarios including: They could get lost on your Home Page If they have trouble finding your offer then they’ll give up quickly and go to your competitors Landing on the Home Page could result in the desired action being ignored in favour of some other product/service on your website that you’re not pushing You don’t want prospects randomly browsing your site. You want them to respond to your specific offer and engage with a desired Call to Action. After prospects take advantage of your offer on the Landing Page it is important you follow up with the lead. Be prepared by having follow up messages that roll out automatically. The whole idea of Lead Generation is to capture contact data and then press ahead with email and other communicative avenues. Remember to get the crucial data you need to begin a continuing marketing effort. Please follow and like...

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Optimize your pages to get the “yes” action

Posted by on Feb 16, 2010 in SEO |

The internet is all full of information. People are usually searching the web for answers or solutions that they are seeking. If the web pages on your website doesn’t give answers and doesn’t provide the information that your visitors are looking for, what is the point of having a website at all? With on page search engine optimization you can change this. All of your web pages should consist of information that is clear, concise and optimized. Give users a reason to browse to your website. Not everyone reads the entire text found on a web page, they scan. Attention spans are short. You always need to capture the attention of your visitor and get them interested to follow through. Most “good” websites are full of interesting advertisements with some benefits and present good information but they don’t ask for a direct and instant response. They might get the visitor interested, but they do not follow through for a successful business or sales deal. As stated before, people are searching the web for solutions. Most of them are not looking to buy products or services. They buy the solution to their problem. Give your visitors the results that they need. Remember that most people on the Internet don’t read everything on the page, they scan. Attention spans are short. You need to capture the attention of your visitor, get them interested and then follow through with a clear and compelling offer. Find below a couple of tips to help you with the sales process of a web page. Web page headline Grab the attention of your visitors with a compelling headline statement. Don’t be afraid to make the headline entertaining. Get your visitors interested in the headline and then close the deal with your content. Content Your content should always be unique and informative. Give your visitors the information that they are seeking. Always avoid unsubstantiated marketing. Format your content to be easily scan-able by including bold text, italics and bullet points for important information found on the page. Use a confident tone with a strong action. Your visitors needs the reassurance that your solution will work for them. CTA (Call to action) This is the most important part of your web page. Guide your visitors to what you want them to do. It should be clear if you want them to buy, register, call or sign up. Never make them look and hunt for the next logical steps to take. Always make it clearly visible and never give more than 3 choices or options or you could lose their attention. By optimizing your pages to get the “yes” action is very important if you want your web pages...

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