Internet marketing gurus can debate all day about what makes an online company so successful. Indeed, many strategies are subjective. There are, however, certain mistakes that we all agree MUST BE AVOIDED! Instead of banging on all the time about the keys to success! I’m going to tell you how NOT to fail! Here are the top 10 internet marketing mistakes that you must avoid at all costs: 1. Having a slow-loading website A web page shouldn’t take anymore than a few seconds to load. If people have to wait for our content to load, they will get aggravated. You definitely don’t want anyone’s first impression of your site to be agitation. Avoid this by ensuring all your images are below 100KB. (Ideally all images totalled should be under 100kb). DO NOT have a website full of flash! It’s not flashy if all your audience sees is a buffering circle – 3 seconds and they’re gone…… 2. Having a sloppy, haphazard website Everything should be organised neatly. Your layout should have easy navigation. All of your pages should be interlinked. If somebody wants to find something on your site, they should be able to do so. Consider creating a sitemap, not only will it help your ranking in the search engines, it will guide people around your website. Ensure you have a search function and make sure there are clear calls to action, where you want people to go, how they contact you, how they get more information etc. Sometimes when it comes to design – less is more! 3. Don’t forget to submit your site to search engines This one seems like a no-brainer, yet a surprisingly large number of people neglect doing this. Ask your Internet Marketing Consultancy to assist with this or submit them manually Get your site out there! It’s no good happily filling it with content if no-one’s going to read it! 4. Failing to update your site or blog every single day At the very least, you should update three or four times a week. The more original content your website has, the better its chances of ranking high in search engines. Plus, consistent updates show dedication, which will give visitors a reason to return in the future. Look, people want some real bang for their buck these days. The key word here is VALUE! You need to constantly be giving new, up to date, fresh content to your readers. Remember the web is incredibly competitive these days and if you’ve been really canny they’ve subscribed to your RSS and have a reader of up to date content hitting their screens daily. Now if Mr Jones is posting new interesting stuff daily and...