Web Design Differentiates Your Brand from the Rest

Posted by on May 14, 2015 in Website Design, Website Optimization |

Effective web design is a unique tool that far too few brands maximise on in our modern times. It is a tool that helps you create and reinforce a unique brand identity that both cuts through the clutter of traditional branding and helps develop sustainable relationships with consumers. Therefore, join us as we discuss how web design can help your brand reach new heights in business success. Developing your Unique Brand Identity While every brand has a unique identity that sets it apart from other brands, many still fail to promote this differentiation. They continue to simply offer plain products pages and basic information on their sites, for instance. This is unfortunately not enough, however, as there are many competitors offering similar goods or services possibly at a cheaper rate. Therefore, you simply must distinguish yourself in terms of other variables and utilise your online space effectively to powerfully showcase your brand, products and services. Become a Perceived Industry Leader with Web Design Good web design provided by industry professionals is an amazing tool for convincing visitors that you are in fact an industry leader yourself. Even if you don’t necessarily lead your industry in terms of market share – by simply offering genuine insight, stimulating visuals and engagement with your target market, you can be perceived as a real leader or a specialist. This greatly affects how much consumers trust your brand and ultimately leads to more sustainable business. For more details regarding quality web design, contact WSI OMS today. Please follow and like...

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Copywriting – It’s not about What You Say, but more about How You Say It

Posted by on May 5, 2015 in Content Marketing, Copywriting |

One of the biggest mistakes that many brands in our modern world make is that they think copywriting services are just an expense. On the contrary, however, copywriting is an investment that can uplift a brand, convert leads into sales and, ultimately, drive profits of a company. Unfortunately, copywriting is not easy to do effectively. Even if you can write to a great quality standard, it’s not always just about what you say. Copywriting – Finding the right words to incite action The primary goal of copywriting is to incite a desire to purchase your goods or enlist your services. This, however, is harder than many people think, and many brands in the past have failed because they have underestimated the importance of the skills required here. It requires the perfect blend of creative flair and informative writing to explain a benefit that your brand offers in a unique, and often unconventional, way. Communicating the benefits of your brand in a unique way As a great example: a dentist could explain the benefits of their services by creating an advert about “enjoying the sweet things in life” – compared to creating an advert about white teeth. This extends beyond the obvious benefits put in a conventional manner, and ingeniously communicates the real benefits that customers can expect after utilising the dentist’s services. For more information on copywriting, our organisation, as well as how you can communicate your brand offerings in a new and effective way, simply contact WSI OMS today. Please follow and like...

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Part One: Understanding your social customer and how they behave with your brand

Posted by on Mar 14, 2012 in Social Networking |

The behaviour of those you want to be in your network, provides the key to how you can better connect with them.  For most companies, sharing content becomes all about them and won’t help you create meaningful connections that lead to engagement and relationship building. Keeping a pulse on the social conversations and actions of your audience can help inform whether or not your company is actually important to them, as well as help drive your social initiatives. There are a number of important customer issues that you should take into consideration when publishing on social media channels. What value are they getting out of your initiatives? What messages resonate best with them? And do you have the context to know the full extent of your relationship with these people and to identify who is helping spread your social messages?  To start, some of the keys to comprehending your audience’s behaviour and motivations lie in: Tracking what content you are sharing to understand what gets the most engagement to better inform and optimise your content strategy in an ongoing way Following what’s being said about your brand, your competitors and industry trends Monitoring general conversations about you taking place in your current network to identify what conversations are happening organically Monitoring activity from industry leaders, thought leaders and analysts to stay on top of key issues in your space Please follow and like...

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