Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing |

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign. Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to try and find your service or product. This is used for SEO of your static website content and Adwords campaigns, but it’s even more useful to help structure a content strategy that has the potential to drive enormous amounts of traffic to your website.   Sure, you are the expert on the subject matter, and you will get final editing say, but if what you need written is clearly defined as part of an SEO strategy, there’s no need to actually find the time to sit down and write it yourself.  In fact, it’s better not to. Regular posts, pre-planned, written as per schedule have been shown to be far more successful than sporadic posts that are not keyword based or part of an overall strategy.   Blogging for social media marketing Then there’s content creation specifically aimed at social media. You want posts that people will like and share on social media, but have no clue how to go about achieving it…or, once again…no time nor particular skill at writing. Again, there are methods that experienced content creators use to get attention on social media and inspire people to share posts.   It’s simply better to let the experts write your blogs for you – so let them take the slogging out of blogging and generate traffic, conversions, sales and ‘Shares’.   Contact us at WSI OMS to help you create regular blog posts as part of your SEO and content marketing strategy. We can create a content calendar and we know what works and what tried and tested formulas will drive traffic to your website – over and over, for years to come. Please follow and like...

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO |

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns. Should I outsource SEO or do it myself? It really depends on the size of your business and how much time you have available. Larger businesses could potentially afford to hire someone to take care of the SEO as part of a bigger portfolio, but smaller businesses may want to outsource it to a trustworthy digital marketing company who has more experience. If the business is a start-up and the owner has the time to learn about the basics of SEO and do it in-house, the experience and understanding of SEO practices will help with monitoring later on if it ever gets outsourced. Why is blogging such a big deal for SEO? Google loves fresh content and websites that continually post, so blogging is one of the easiest ways to achieve this. In addition, your blogs posts will hopefully inspire other people and encourage them to share your blogs, which helps to stretch its reach. Blogging regularly helps to establish you as an expert in your field, increase exposure and establish trust with your customers. But quality far outweighs quantity, so concentrating on blogs that provide relevant, interesting and engaging content is more likely to be read, shared and improve your reputation. What’s the most important thing I could do right now to improve my SEO? Do some research into what keywords your customers and potential customers are using in their searches. Also, ensure that your website has no technical issues. Fantastic content is wasted if there is a miscoded file that stops Google from crawling your site. Go into your Google Webmaster Tools account to see what HTML improvements they recommend for your site. Make sure you have an XML sitemap submitted too. How much time should I be spending on SEO? This depends on your type of business – a product based website with many products would need more time than a service based business. You should dedicate a couple of hours to SEO per week, but only once you have a clear understanding of who your audience is and how you plan to target them. For small businesses focusing on blogs, an hour a week should be sufficient, but this includes commenting on other platforms, guest posting and doing interviews or podcasts. Just how important are...

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How content marketing can save the day

Posted by on Jun 25, 2015 in Content Marketing, Website Optimization |

Content marketing can really help you not only acquire clients, but more so, keep them. It is an extremely important part of the online social media world, specifically integral in the world of bloggers. In order to do this correctly there are three key points to remember: Ensure the content which you are distributing is valuable. Ensure it is relevant. Finally make sure it is consistent. Above this however, here are a few more additional pointers on how to achieve the best outcome from content marketing. How you should approach your content  Study online content which you appreciate. Observe how it is written closely and begin to write. You can easily write a ‘you’ version of what someone else does without duplicating their style. Just always keep in mind – you never have to copy someone to achieve their results. Never aim to please  You need to come to the terms with the fact that not everyone will enjoy your style of writing. By being that person who writes what they feel, not only will you be more confident in what you write, but at the same time you will be developing your individuality. Develop your voice and let it ring  By following the tip above, you will begin to develop your writing voice. This is a difficult thing to do at times since you will have to sift through the colloquialisms to which you have become so accustomed. Know where to turn for help  If you find yourself stuck in a writer’s block rut, or haven’t got the faintest idea of where to begin in the blogging world, fear not, Wsioms is here to assist. We offer numerous amounts of various digital services and above that, training workshops to all who wish to strengthen their online presence. Contact us today for any assistance which you may seek. Please follow and like...

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Does your content marketing match your sales funnel?

Posted by on Jul 28, 2014 in Blogging, Content Marketing |

Blogs and pictures and videos are great – but at the end of the day, they need to serve a purpose. Some people might be interested in creating an army of a following, establishing themselves as an industry authority or taking on Justin Bieber as one of the top people to follow on Instagram. But most of us are executing a content marketing strategy in order to increase our bottom lines. One thing people fail to take into consideration is the type of content various potential buyers will need at various stages of the sales funnel. It’s all well and good to have an editorial calendar filled with infographics, tweet schedules and on Friday “post something about cats” ideas, but you need to take time to get back to basics and make sure you’ve got a golden thread running through your content marketing strategy  to ensure it overlaps with your company’s sales strategy. The first funnel tier is awareness. Make sure your reader knows what you do and what you’re all about. The type of content that works for creating awareness includes blog posts, social media updates or shares, infographics, press releases, newsletters and e-mails. The second tier is research. This is when your reader will start narrowing down their purchasing choices – and this is where you need to POUNCE like a lion, or at least provide compelling reasons why they should choose you. Content types that work well in this tier include Whitepapers, eBooks, webinars, know-to videos and presentations. The final tier of the sales funnel is purchasing. You need to create content that not only eliminates any doubts and fears they may have, but also creates a clear picture of options available to them. Types of content to consider here include special offers, packages and prices: brochures, case studies, sales sheets and product demo videos. Not only can we create all the content mentioned above, but we can do it with pizzazz. Contact WSI OMS today. Please follow and like...

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Where to repurpose your content

Posted by on Jul 21, 2014 in Blogging, Content Marketing |

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re creating good content and want to establish yourself as an industry authority, then you need to repurpose your content. Not only does this help with inbound marketing, but it means that tens of thousands of people could potentially read your blog (and not just your friends and Aunt Edna who troll your Facebook profile relentlessly). Here are a few places to repurpose your content: Inbound.com The entire goal of Inbound.com’s content repurposing is to help make sure great content gets read by people from all over the world. You can set up a free account and simply post a link to your blog. Well it isn’t that simple. They do have a pretty strict set of guidelines (as any good content repurposing site should), so make sure your blog post fits the bill. Inbound’s guidelines include being “cool” (we could probably help you with that as we’re pretty hip-and-happening) and not writing self-promotional material. Biz Sugar If you’ve got a small business and are set up educating your readers, then this is a great place to repurpose your content. The type of articles and blogs that get posted here are generally targeted at small business owners and they include tips, tricks and how-to types of content. Check out Biz Sugar. Reddit Reddit has become increasingly popular over the past few years. What makes this a great content repurposing site is the fact that users submit votes to promote stories to the front page. Need help with your content marketing strategy? Then Contact WSI OMS today. Please follow and like...

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