The 5 best WordPress plugins

Posted by on Aug 20, 2019 in Digital Media Marketing |

If you run a website (or websites) using WordPress, you may or not be aware of the additional features that are constantly being added to enhance and ease your work. There are now hundreds of plug-ins for the platform – and counting. Here are WSI’s 5 favourite WordPress plug-ins.  Yoast Where SEO is the name of the game, Yoast is your perfect companion for crafting your content with the aim of improving your rankings in the search results. It not only helps you with keywords and other SEO elements, it also helps you improve your copy for the benefit of your readers.  Everest Forms Contact forms are essential to your website and this plugin helps you make them. Forms for any purpose – from general contact to specific feedback – can be drawn up using this plugin, with both excellent functionality and sharp, professional design. Jetpack As the name suggests, this plugin helps your website take off with features to manage your security features, traffic and much more. WooCommerce If you want to take your website up a notch and start using it as a fully equipped sales platform, this is the tool for you. It sets up features for customers to make orders and make payments, and all with a single automated set-up wizard.  VaultPress We all know the risks involved in the virtual realm when it comes to information. To set your mind at ease, VaultPress creates optimised backups of your website automatically and, in the event of a crash or other attack, can restore everything in a matter of minutes.  Contact WSI to assist you in creating a great, easily-manageable social media strategy. Please follow and like...

read more

The Best Types of Blog Headlines

Posted by on Aug 13, 2019 in Blogging |

While it has never been easier to create content, it has also never been more difficult to make sure that it stands out from the crowd. Even if your blog posts show up in the top ten search results, you need to be able to ensure the click through with a strong headline. While the way in which you create that attention-grabbing headline depends, to a large extent, on the specifics of your content, there are certain types of headlines that are likely to have the biggest impact on your potential readers and get them to click that link. Here are the five most likely to prompt a favourable response: The “Best” Way to Do Anything Readers want to cut to the chase. If they are searching for information, they want the best available – and they want it now! Giving them a headline that offers “the best” way to do something, promises them that immediate answer. This type of headline performs extremely well when it comes to SEO.   Make it Quick and Easy  Coming second to “the best” are blogs that offer the “quickest” or the “easiest”. Quick solutions that will make the readers’ lives easier will always be attractive. Sometimes urgency will be the motivation behind the click, at other times, ease and convenience. Either way, you can’t go wrong. An Air of Authority  For blogs that are more information-based and don’t entail a specific call to action, nothing is more enticing than an appeal to authority. Phrases like “According to science…” or “Experts say…” are always effective in this regard.  The Direct Address  It’s an old technique that dates back at least to the military recruiters of the late 19th and early 20th centuries (“The U.S. Army wants YOU!”). The direct, second-person address is almost always impossible to resist. For example, “What YOU need to do to write better blogs.”  Contact WSI to help you create an SEO-topping blog. Please follow and like...

read more

Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing |

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:   Sounding Like A Robot Maybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are doing research online, consider listening to a few podcasts or watching a couple of YouTube videos on the topic. The best way to write naturally is to write the way someone speaks, so hearing about a topic you are researching instead of reading corporate articles and reports can help you to sound less stiff and formal.   Clichés Nothing is as boring as reading clichés in writing. One cliché that we often read in blog posts related to digital marketing is “in this day and age”. Nobody needs to read that. Other clichés include “tantalise your taste buds” and “stuck between a rock and a hard place”. If you are on a roll with your writing, it can be tempting to use these tried and tested sayings, but rather spend a bit of extra time coming up with a new way to get your point across.   No Subheadings People do not want to read long bodies of text online if it is not formatted in a digestible manner. Use subheadings and bullet points to break up your text so that people can skim the content to find what they are looking for.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

read more

Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing |

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:   Not Doing Keyword Research Even minimal keyword research can make a huge difference to your search engine optimization strategy. If you are not doing keyword research and sprinkling them into your content, then you could be missing out on a lot of readers. If you have not used keyword research in the past, take stock of where your blog posts are ranking in Google before and after you include the keywords. Many times, you will notice your posts move from page three or four on Google to the first page if you have optimized the pages correctly.   Better Titles For some reason, many writers struggle to come up with great, catchy headlines for their articles. It is for this reason that journalists usually do not write their own article headlines (editors and sub-editors do this). According to best SEO practices, headlines should not be longer than 60 words. A good tip is to first write, edit and proof the article before trying to come up with a good headline. If you start with the headline first, it can tend to be bland and boring.   Don’t Let Search Engines Auto-Generate Meta Descriptions While the headline is the thing that will draw the clicks, do not discount the impact that a good Meta description can have. Don’t leave this area blank, because search engines will auto-generate the Meta descriptions for you. You have 160 characters at your disposal. Use this space to create an attention-grabbing description of your article that compels people to click on the link.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

read more

How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting |

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do you start? You start by finding your competitors, who are already getting press coverage, find the journalists who are covering the topics and reach out to them personally with your own news. You can’t just reach out to a journalist and ask them to feature your business. Journalists don’t care about your marketing goals, but they care about the articles they write and their publication. When you contact a journalist, you can refer to the article that was written and then offer to provide additional value by giving your own opinion. To make it even easier for the journalist to publish your point of view, have an article prepared that you can submit as well. This approach can be used in a number of instances. If a journalist has published an article about trends in your industry, a relevant event or anything related to your field of expertise, reach out and offer value in the form of a carefully thought out opinion. Many times, you will need a professional copywriter to write your press release, article or blog for you. WSI OMS has expert copywriters who can help you with this. Contact us for more information today. Please follow and like...

read more