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Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing | 0 comments

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:  Sounding Like A RobotMaybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are d

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Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing | 0 comments

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:  Not Doing Keyword ResearchEven minimal keyword research can make a huge difference to your search

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How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting | 0 comments

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do

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Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing | 0 comments

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

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