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Your Blog – The Ultimate in Content Marketing

Posted by on Nov 17, 2016 in Content Marketing | 0 comments

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mi

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing | 0 comments

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not someth

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What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization | 0 comments

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are:1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3

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The many faces of email marketing

Posted by on Aug 4, 2016 in E-mail Marketing | 0 comments

With email marketing, we all know how important it is to get the email right – the right sort of design, personalised content, prominent call-to-actions etc. These not only apply to your initial campaign emails, but also to your other emails – a practise that can be neglected. Think about the other types of emails you can use in your campaign and how applying the basics to all of these types of messages can be the trick to more conversions. Let’s look at some

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Inbound marketing techniques that can benefit your business

Posted by on Aug 2, 2016 in Content Marketing | 0 comments

Many conventional marketing approaches are too expensive for startups or small businesses, so inbound marketing with its various techniques, makes a lot of sense. Since inbound marketing is all about attracting prospects to your business – rather than actively going and out and searching for them yourself, using advertisements, cold-calling or direct mail – it’s a lot more affordable and successful. Here are five techniques that can make a real difference

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