Your Blog – The Ultimate in Content Marketing

Posted by on Nov 17, 2016 in Content Marketing |

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mind a fashionista strutting her stuff or an intrepid traveller on an adventure, you are on the right track. In the business of marketing, though, a blog is a simple and easy-to-use way to connect and share current information with customers. Communication It gives your company a voice, and inspires two-way communication with customers, prospects and industry peers. By encouraging interaction, comments and feedback; and by using analytics to monitor click-throughs, popular topics, and so on, you will gain invaluable insight into your readers. Being authentic and letting your brand’s personality shine communicates with customers that you are a reliable resource for information on your industry. Then they will come to you with their wallets open. Marketing Think of your blog as the core of all of your content marketing efforts. Facebook, Twitter, LinkedIn, email newsletters, e-books, etc. all feed off it. Creating a blogging schedule and sticking to it keeps you focused on your content marketing strategy Each post becomes a tangible, valuable tool with which to build brand awareness and promote your expertise, products and services. Discussing new offerings, current news topics and industry trends, and company initiatives sets you up as a subject expert. Journalists often interview bloggers as industry experts. This free PR and press makes blogs cost-effective marketing investments. Search Engine Optimisation Search engines are fuelled by valuable content and will up your SEO rankings as a reward. Blogging requires inspiration. By seeking out ideas all around you, newsworthy topics, and trends in your industry, you will keep your keywords relevant, but also ahead of the curve. Instead of bombarding your audience with adverts, maybe it’s time to look towards sharing valuable content marketing via a blog. For assistance on this topic and more, get in touch with leading global Internet marketing franchise. Please follow and like...

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing |

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not something you want to forget about. There are ways to maximise the impression of trustworthiness on your website, starting with the images. Authentic images, rather than stock photos, give your website visitors a closer look at you and your business. Using a professional photographer to take photos of your team, your office and your products is worth the cost (and probably cheaper than using stock photos). Another way is to ask your customers for feedback that you can use on your website – preferably with their photo, to help drive home the authenticity. Then, look at your content. Visitors to your site probably won’t buy straight away, so try to create content that shows the benefits of your product, rather than a loud sales pitch. Use your blog to answer questions that your customers have and share case studies or feedback that demonstrates how your product helped your other customers. Use media logos on your site to show where your company has been featured – newspapers, industry journals and radio stations, they all give credibility to your business. If you have collaborated with other companies or have partner agreements, use their logos on your site too – even unknown brands can make an impression. Another reason visitors to your site may feel nervous, is ambiguity – use microcopy on your site’s various tabs, CTAs and links to make it very clear what’s going to happen when they click on the tab. Knowledge is power and people want to know what they’re getting into when they sign up to your email list, or make a purchase. Keeping the customer informed at every step of the visiting and converting phases of a website visit goes a long way. If your website lacks the ‘trust’ factor, or if you’re looking to redesign or revamp it, contact us. Our team of designers can help craft a website that reflects you, your brand and what it is you do, in a way that speaks volumes to your visitors. Please follow and like...

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What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization |

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are: 1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3 of your social content should build your personal brand and be based on your personal interactions. While sharing your own branded content to promote your business is easy enough, the other two thirds may be a bit harder. Sharing another business’ content is equally important to your own, showing your audience you’re aware of the competition, you know your industry inside out and you’re willing to collaborate. Sharing another business’ content also shows that you are confident in your own brand and it helps to broaden your exposure to the online community. To find shareable content from other businesses, you need to identify industry influencers and your competition. You can follow industry hashtags and keywords, which has the added bonus of giving your more material for your own content. Set up streams for easy listening and retweet relevant material to make your Twitter feed look more dynamic. Without this important element of sharing in your social media, your business will look like the person who only wants to speak about himself. Building your personal brand can be done in two ways – you can use your own channels, like Facebook, Pinterest and Instagram, to share engaging content; and your business’ social media channels to show a more personable side of the business – you could share customer’s stories, like their comments and share a bit about your team in a social setting.  You should empower and encourage your team to contribute to blogs, comment on customer feedback. If you receive a particularly good piece of feedback from a customer or supplier, invite them to guest blog. Finding the right balance can be hard, but it’s worth it. If you’d like assistance in achieving the Rule of Thirds in your social media strategy, contact us. Our social media marketers know all the secrets and can help you build and maintain an online community. Please follow and like...

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The many faces of email marketing

Posted by on Aug 4, 2016 in E-mail Marketing |

With email marketing, we all know how important it is to get the email right – the right sort of design, personalised content, prominent call-to-actions etc. These not only apply to your initial campaign emails, but also to your other emails – a practise that can be neglected. Think about the other types of emails you can use in your campaign and how applying the basics to all of these types of messages can be the trick to more conversions. Let’s look at some of the different types: Content announcement These emails usually announce a sale, a new eBook, coupon, discount – a single specific offer, with a CTA that takes the reader to a targeted landing page. Remember to keep your copy short but descriptive, with the CTA visible and obvious. Product updates While not as exciting as a special offer or discount, product emails should not be sent too often and should be simple and straightforward. A bi-monthly or monthly collection of new products should have clear headlines, visuals and minimal content; rather link products to a custom page to make it easy for recipients to learn more about it. Event invitation In these types of emails, you need to convey to the reader why the event will be beneficial for them to attend. Great visuals and limited copy work well, with teasers about guest speakers or competitions happening at the event. Newsletters Even if you have a business blog or run a digital magazine, you may want to send a weekly or monthly roundup of popular stories or articles, shared in a visually appealing way. Using a simple format of headlines, strong images and the first few lines or summary of the article, with a link back to the original article, is a great way to keep readers engaged, without sending them a very long email. Co-marketing communication Two or more complementary companies may partner on an event or promotion, with the specific goal of leveraging the audience of another company to increase your reach. Using email to make the announcement, featuring both company logos and sending to the combined email list of both companies, can be a very effective tool. Social media messages Using social groups on LinkedIn or Google+ allows you to send messages to the social groups’ inboxes, but remember you don’t have the option of using email software to add images or customise the layout. Use the white space well by keeping paragraphs short and your thoughts clear. Use bullet points to make your message easy to read and understand. Don’t overuse these types of emails, or you may alienate those in the group. Confirmation email These should be simple emails confirming information that...

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Inbound marketing techniques that can benefit your business

Posted by on Aug 2, 2016 in Content Marketing |

Many conventional marketing approaches are too expensive for startups or small businesses, so inbound marketing with its various techniques, makes a lot of sense. Since inbound marketing is all about attracting prospects to your business – rather than actively going and out and searching for them yourself, using advertisements, cold-calling or direct mail – it’s a lot more affordable and successful. Here are five techniques that can make a real difference to your business: Give away a free guide or eBook Creating a guide or resource that relates to your business and offers solid information is a great way to establish a loyal following, as well as building up your email list. It’s a good idea to keep the guide as specific as possible, since you are targeting a certain type of visitor, one who will hopefully convert to a customer. Focus on relevant keywords and optimise them To gain traffic from keywords used in searches, you have to use those keywords on your site. Rather than using loads of different keywords to cover all your bases, pick the few keywords that are really valuable and reflect exactly what your business offers. You can then create specific pages on your website that relate to those keywords. Ask and answers questions on social media By following and interacting with companies on social media platforms, you can establish yourself as an expert in your field, which could ultimately lead to conversions. By actively participating in conversations, your name will be recognised and associated with your brand, resulting in a follower feeling like they know you already when visiting your site for the first time. Guest blog By guest blogging, you can reach a larger audience, as well as build your personal brand and gain powerful linkbacks. A list of publishing brands on the landing page of where your guest blog appears can give you a lot of credibility and prestige. Create an email opt-in pop-up Although some people hate them, a pop-up email opt-in is a very successful way to build an email list, which in turn builds your following. Try some of these techniques, and see how they can benefit your business. For more on inbound marketing and how it can increase your business, contact us. We offer a wide range of cutting-edge digital marketing services to amplify your exposure. Please follow and like...

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