What’s the secret to making videos go viral?

Posted by on Oct 15, 2015 in Visual Marketing, Website Optimization |

So you want to know the secret to making a video or infographic go viral? You ask, is it possible? Well, not really – unfortunately no one can predict the reaction of humans. Who would have thought Charlie Bit Me would have got 825 millions views, or a sneezing panda having 216 million? There’s no accounting for taste, apparently. This said, there are a few success stories out there. As usual, the answer is no quick fix, it’s hard work and perseverance. It wasn’t luck that got the Dollar Shave Club almost 20 million views. CEO Michael Dubin planned the video, filmed it in one day at a cost of $4 500 and strategically released it to coincide with the announcement of $1 million dollar funding and the relaunch of his website. It didn’t hurt, either, that Michael studied comedy – he felt humour was a powerful device to tell a story. And it worked! Even the Dollar Shave Club never expected it to go quite so big so quickly – their server crashed on the second day. With an annual revenue of $65 million, Michael Dubin is still smiling, with more products added to his exclusive club offering. Another interesting success story is Girl Learns to Dance in One Year (Time lapse). Karen Cheng, an ad designer based in San Francisco decided to chronicle her journey of learning to dance over one year. Karen did a lot of marketing prior to releasing the video and she states that her video going viral was not an accident, but the result of hard work. She posted her video to Facebook, Twitter, Reddit and Hacker News and asked all of her friends to share it. On the 2nd day of its release, bloggers who had seen the video on Reddit began writing about it. Blogs drive a lot of traffic, with millions of followers and readers, which is just what Cheng wanted. By Day 3, the video had made the YouTube front page and had got 1.8 million views. She shared her success story online and summed it up in six points: Release your video on a Monday or Tuesday, since most people watch YouTube at work – weekends and holidays are slow. If there’s a big breaking news story, that will also detract attention, so wait for the news to lose traction before releasing your video. See if there are any potential sponsors who might be interested in your video. Cheng wore different brands of clothing in her video, used various bits of music and an App to keep her committed to her goal. She contacted each company – some shared her video, some didn’t. But she says to try...

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Nine clever ways to get hundreds of email subscribers

Posted by on Oct 8, 2015 in Blogging, Website Optimization |

So who needs email subscribers anyway? Well, anybody wanting to sell more products or services and get their message out to the world, of course. Searching on Google for the mystery answer generally leads to the same suggestions: start writing a blog, market yourself on social media, add an opt-in form to your blog…same old, same old. There has to be something else, something new to try…Here are nine cunning tips to getting more subscribers. Create the bait Find out what is trending in your niche, exactly what it is that is keeping people up at night and focus your efforts on that specifically. Posting up-to-date and relevant blogs on the platform most suited to it will create a lot of interest. Grab the reader’s attention There is so much out there and people have limited time so it’s really important to seize the attention and make your article eye-catching. The obvious way is to create an edgy headline (List format: 10 hacks you won’t learn at school; How to format: How to hypnotise friends; Be specific by using numbers and dates: Lose 20 pounds in just 30 days). This also applies to newsletters sent by email – make the subject line short, sweet and to the point. Find your audience Blogging every day to the followers on your website will only reach a small amount of people, over a long time. Guest blogging or posting your articles on social media sites is a very effective way to reach a relevant target audience. When guest posting, ensure the host site will allow you to reference your website/author bio, or there’s not much point. Make sure your links are noticeable, i.e. on the same page. Also, check the comments to find out how engaging your content is. Get influencers to share your content Add top influencers within your niche market to your blog post or newsletter and give each of them a heads-up that you referenced them in your article. Chances are they’ll check out what you wrote and share your content with their followers. To find out the influencers in your niche, try: authorityspy, technorati or buzzsumo. Use Google+ After you have published your blog, add the people you’ve mentioned in your post to the end, using their Google+ name. They will get a notification from Google that their name has been used and will check out where. This gives them the opportunity to share your content with their Google+ platforms. Offer PDF downloads Give your readers the chance to download a version of your article in pdf format, so they can refer to it later. Use a download option with an opt-in requirement – some readers will pass...

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Why cross-posting your blog is a good idea

Posted by on Oct 6, 2015 in Blogging, Digital Media Marketing |

When the trend of blogs first started, it was all about expressing an opinion, sharing your thoughts or relaying information and posting on a website, to be perused by your friends and other followers. The world has moved on since then and blogging has become a far more strategic tool to market products or services, promote your brand or offer advice or thoughts that could lead to work opportunities or partnerships. With the advent of Twitter and Facebook, blogs are now tweeted, liked and shared which can lead to readers across many audiences seeing your work. But unless you are writing every day and constantly updating your website, it’s unlikely your blogs will be viewed by that many. So what started as sharing something online, with the hope of it garnering a following, is now an opportunity to reach more readers than you can imagine, more easily. LinkedIn and Medium, both platforms for professionals to interact with each other, are great places to cross-post your blog entries. They both have huge existing audiences, with millions of people visiting their home pages every day. Their publishing tools offer you the chance and place to put your content out there and receive quick feedback. Cross-posting is a very effective way to lead people to your website. People reading your posts will get a sense of your style and if they like what they see, will follow you back to your original website to read more. Is there a negative angle to cross-posting? Digital sharecropping, a term coined by Nicholas Carr, refers to the practice of placing too many resources into growing your following on outside platforms you don’t own, instead of focusing on your own website, of which you have total control. You might say that cross-posting your blogs on as many platforms as possible could hurt your SEO – what happens if Google penalises your website and only indexes your content on more authorative sites? [Luckily, this won’t happen, since Google engineers have said the algorithm they designed to punish aggressive guest posting would only reduce spam guest posting that exists to build backlinks.] Something to be aware of though, is that all platforms are not the same, so your content might not be ideally suited for a wholesale posting – some tweaking of the blog to make it relevant to the specific platform will go a long way. If you want to reach people, the tables have turned. It’s no longer about waiting for the readers to come to you, but to put your content where the readers are. Please follow and like...

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