What Is Iterative Website Split Testing?

Posted by on Aug 15, 2018 in Website Development |

Iterative website split testing is one of two different website testing methodologies. There’s the iterative side and the innovation side. With iterative website testing, you will test one element at a time, implement the change from the champion variation, and then use that test information to develop a new hypothesis on that particular page based on the data you just gathered. So you will have one change that you run, test it out, and if it works you will implement it and try to come up with a new idea so that you can get a compound gain on your changes. You may be wondering: what if the change loses and doesn’t offer a good outcome that you would want to implement to your site? The iterative website testing process still applies in this scenario. In this case, you would be re-evaluating your initial hypothesis to see where you fell short and then use that data to come up with a new hypothesis. Iterative changes are inherently focused on smaller changes such as: Headlines, Calls to action, Button colours, and Images This isn’t used for site redesigns or navigation changes on the website. If you have been involved in website changes in the past, then you will know that smaller changes generally head smaller results. Small improvements, however, can lead to a big change in your website’s engagement rate and sales over the long run. Need help with your website design or website development? Then contact WSI OMS today. Please follow and like...

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3 web design trends and changes to consider

Posted by on Jun 28, 2018 in Website Design |

How is the world of website design changing? Here are three web design trends to consider:   Typography Typography has changed along with user behaviour. Bold typography design helps highlight headlines and sub headings. Being bold is different to being distracting. Be sure to only use fonts and sizes that support your content and purpose (don’t try to overcomplicate these elements for the sake of graphic design).   Cinemagraphs, gifs and UI animations There is a massive drive for mobile first design, which means that load times have to be considered when designing a website and uploading content to the site. Search engines are penalising sites with slow loading speeds, which is why things like cinemagraphs, gifs and UI animations are becoming increasingly popular. Videos increase the load times of pages, but the aforementioned video alternatives are quicker to load. Concentration times are also becoming shorter and video formats are a great way to get information across quickly and in a digestible way.   Intelligent chatbots and language processing Intelligent chatbots have become a must-have in many industries. People expect to be able to get information from a chatbot instead of having to pick up their phone to call a business or send the business a message on the site.   A chatbot is something that has to be considered in a web design. The chatbot messaging box shouldn’t detract from your other design elements and content, and people should be able to continue browsing your site when they are asking questions or chatting on the site.   Need help with your web design? Then http://www.wsioms.co.za/contact-us contact WSI OMS today. Please follow and like...

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Elements of beautiful website design

Posted by on Dec 13, 2012 in Website Design |

If you have done a little bit of research on beautiful website design, you will know that there are many awful sites out there. Some of them even belong to large, successful corporations. How do you avoid making such a mistake? Read on to find out how to get the best web design for your business. Ease of use In web design circles, you will see the term “user experience” talked about frequently. This refers to how easy it is for the consumer to use the site. There are a number of factors that affect this, including the navigation menu, web layout, graphics and the colour scheme used. All these elements work together to determine the overall user experience. Keep it simple If you want a site that is easy to use, it is important to keep it simple. This does not mean that you cannot have a creative, beautiful site. On the contrary, you can have a site that is both creative and beautiful with a simple concept running through which ties all the elements together. If you feel that your chosen web design company is over complicating the site, tell them so! Don’t let them run away with your site! Don’t forget your copy Another important factor affecting the overall beauty of your site is your copy. This is often a neglected area, but an important one. Make sure that your copy is not too long and is broken up into easy to read sections that are linked to one another. Your chosen copy will also affect how your site is ranked with search engines. WSI Internet Marketing specialises in beautiful website design services for small and medium size businesses. To find out how we can help you, get in touch with us by visiting www.wisoms.co.za Please follow and like...

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