When was the last time your company paid close attention to its email marketing campaign? Most of us, for most of the time, forget the effect a simple email to a loyal customer can have. With people’s email accounts being bombarded with spam, bills and other unpleasant and forgettable things, it’s easy to turn a blind eye on that aspect of your marketing strategy. But an email newsletter from a business they know and trust with services and delivery can further strengthen your relationship with your customers.
Of course, as a company you would have established trust with your consumers and clients already – this is where email marketing factors in nicely. Blogs and tweets are a great way to uphold social media engagement but popping in every now and again through a fun, informative email is very personal and a sure-fire way to engage with your clients one-on-one.
There a number of ways to personalise and make the email informative but also enjoyable for your clients to read. Take a look at this infographic and see how you can transform any dull email marketing campaign to work for you in few steps.
For more information on how to make your email marketing strategy better work for you, contact WSI today!
Infographic presented by Cool Infographics