In today’s digital driven business lifestyle, one of the best ways to make sure your business gets noticed at a very low-cost is to use various social media channels such as YouTube, Facebook, Twitter, and LinkedIn. There are millions of users participating everyday on the social web, and Facebook is sporting with over 900 million members and still growing strong. The marketing potential of this social network giant cannot be ignored.

With all the millions of active members that practically spends countless hours on Facebook every day, it can really be hard to market your business and get lots of traffic to your status updates and website in general. How do you make sure your business gets noticed? The following tips will help you establish your business on the popular social media channels.

Have a blog or a website

There are quite a few sites online that you can use to start blog or a website. Most of these sites such as WordPress.com are easy to use and customizable. Not only will you be able to add your services, and products to your new website, keep the information up to date by posting regular articles or blog posts about your business. Once you have created your website or blog, link it to all the social media channels that you are using such as Facebook, Twitter, and Google+. Use your website or blog as the starting point of your social media campaign. When you publish a new blog post or article, share it to your social media channels.

Comments, mentions, emails:

Stay in contact with the people who are visiting your blog and website. If they leave a comment, thank them and respond back. The same goes for the mentions you receive on the social web. You can also use email marketing to build up a client base that you can use to market specific products and services to.

Encourage endorsements

Search for online news and review channels that typically write and review businesses, their brand, products, and services. Be proactive and ask them to be interviewed. Don’t wait for them to come to you. There are really thousands of small businesses on the social web that will never get noticed. If you have a third-party review and endorsement for your business, it can go a long way on the social web in building credibility for your business.

These are only a few simple social media marketing tips to help you go about thinking in a different way to market your business. The social web is full of ideas, and the sooner you start engaging with your target audience, the sooner you will stand out from other businesses with your social media presence.