Black Friday is one of the biggest online sales days in the world. Make sure your company is taking full advantage of the buying frenzy with these digital marketing tips:
Make Your Offer Impossible To Turn Down
The reason why Black Friday is such a highly anticipated event is that people know they are going to get the best deals ever. Your Black Friday offer has to be bigger, better and more seductive than normal sales and promotions that you offer through the course of the year. Do not try to dress up a small discount as a “Black Friday” promotion because customers will smell a rat and think you are not offering something of real value.
Create Banners, A Landing Page And More
If you are running a Black Friday promotion, then you should be announcing it far and wide. Have a dedicated Black Friday landing page on your website, change the banner on your social media profiles, and make sure that everyone knows that you are in on the action.
Get Your Systems In Place
Everything such as promo codes, delivery options, add-on sales, and pop-up plans need to be carefully planned. These types of integrated marketing strategies often require technical input and support. So, make sure your team of developers is prepared. And, if you do not have a team of developers, partner with a digital agency so that they can make sure your Black Friday promotions run seamlessly.
You want to make sure that your target audience is very aware that they should not miss out on what you have to offer for Black Friday. One effective way to do this is to put a timer on your website. Some e-commerce websites have daily sales that get even more outrageous in the days leading up to Black Friday, with the ultimate savings being offered on Black Friday itself. Having people going back to your website to check on how your sales improve can help boost your sales in a significant way.
Need help with your Black Friday digital marketing campaigns? Then contact WSI OMS today.