Spam in all its forms is a costly problem to any business. Spam can be found everywhere on the internet. Spam is considered to be unsolicited junk messages that are usually designed to sell or promote something (Viagra sounds familiar?). Spamming can mean using unethical tactics to get high search engine rankings. Spam continues to plague the Internet in the forms of spam blogs (splogs), email spam and comment spam.
Spam according to Wikipedia
Spam is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, and file sharing network spam. http://en.wikipedia.org/wiki/Spam_(electronic)
Email spam is a time waster to any business. Most businesses runs extensive filtering software to eliminate spam email before it arrives. Spam problems have made traditional email newsletters much less effective. They either don’t make it through to recipients or people are overwhelmed with spam and don’t read them.
Blog Marketing is now a much more effective way of reaching and communicating with your audience. They can either find you thru searching or subscribe for delivery by email or their feed readers.
Splogs (Spam Blogs)
Spam blogs or splogs, automatically extract information from RSS (Real Simple Synidation) feeds and re-publish the posting. These are low-cost automated sites that usually make their money by getting viewers to click on ads on the splog site. This damages the original blog poster by stealing content and they are a problem to blog readers because they contain random links and content that turn out to be junk and a waste of time to visit.
Comment spam is a major problem like email spam where automated bots place promotional comments on random blogs in an effort to promote a product, service or website. Much like email spam, spam filters remove a high percentage of this nuisance.
Spam is the scourge of the Internet. Filters, blacklists and penalties from the search engines help keep this in check, but these are still major issues we must deal with.