The Gauteng Chapter of Professional Speakers Association of Southern Africa was excited to host one of South Africa’s pre-eminent digital marketing experts, Francois Muscat as a speaker on 15 January 2015. Many of us have tried and failed to crack social. Francois’s perspective is known to short cut your learning curve by year so this was not a session to be missed. Attendants learned how to become “Content Concierges” to be able to become resource and thought-leader for their buyers. The session with Francois assists in being able to help buyers through their buying journey with you as a seller.

The Social Selling course features the latest and most up to date information on how to become the go-to-person in your industry and create more business opportunities from your LinkedIn connections. Today’s buyers are internet savvy, they are informed about your offering – and your competitors’ – and they are starting the sales process without you. The course covered some important best practices to help attendants build a long term relationship with buyers by using the The secrets of using LinkedIn to:

  • Create a Better LinkedIn Profile
  • Connect With the Right People
  • Build Leads Much Faster
  • Manage Your Contacts Better
  • Sell More Products & Services
  • Build a Good Reputation

Each module in Social Selling Program is carefully crafted to build on the one before it, and by completing the course, attendants are well positioned to make a difference to overall sales performance by:

  1. Building a Buyer-Centric Social Profile
  2. Mapping your Buyer Persona
  3. Sharing Content to push your buyer OFF their Status Quo!
  4. Campaigning and connecting with buyers
  5. Social Selling techniques to arrange Net New meetings
  6. Social Selling Routine – 30 to 60 minutes per day
  7. Content sharing and social listening using listening tools
  8. Competitive Intelligence

To find out more about how to generate more sales with social media, read this Social Selling Tip article by Francois Muscat, or contact WSI OMS today.

What the attendants are saying…

“You converted me from a skeptic to a believer in SOCIAL SELLING, in a two hour awareness session at the PSASA chapter meeting. I have been using Link-in to research potential clients, but in effect I have been a passenger instead of a driver. I am now determined to use this platform for prospecting and building relationships with senior people in my SAFETY niche.”

– Jurgen Tietz (Professional Speaker and Thought Leader)


“Francois presented a Social Selling 90-minute workshop at the PSASA’s meeting last Thursday. I’m a bit of a sceptic when it comes to social media – not really buying into the value of social as a sales tool. Well, Francois totally changed my viewpoint with his perspective on social selling and LinkedIn. I’m really excited to try out some of the strategies he highlighted. In my opinion, Francois is one of the top digital marketing experts in South Africa today, if not the world. Go to him, you won’t be sorry.”

– Jacques de Villiers, president of the Professional Speakers Association of Southern Africa 

Francois Muscat with Jacques de Villiers, President of PSASA

Francois Muscat with Jacques de Villiers, President of PSASA