While all businesses and brands should use social media, it’s especially important for start-ups which often operate on tight budgets and have limited resources. Luckily, the most popular social media sites are completely free and this enables you to cultivate a presence and gain a following for little to no cost at all.
How start-ups can use social media to their advantage:
- Don’t underestimate the power of holiday hype. Find out which holidays are important to your target audiences and use this to your advantage. You can play up the excitement leading to certain holidays, offer special deals or discounts around that time, pay very close attention to search terms involving the holidays and use various analytics tools to find out what people are searching for.
- Don’t be afraid to crowd source. Whether its opinions on a new product or service, asking for suggestions, or asking what people want, don’t be afraid to harness the power of your customers.
- Use contests to build hype. If you have an upcoming event or special, use a contest to engage your customers and build excitement. Social media managers will be able to gauge the successfulness of contests and determine ways to improve the next time around.
At WSI we have a team of social media professionals who will evaluate your company or your brand and decide on the best social media strategy to help you grow and succeed. Social media management is an extremely time-consuming task, so rather than sacrifice your valuable time, why not leave it to the professionals? We’ll work with you to achieve your objectives.