The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. Below, we look at a few of the leading social media marketing platforms and the types of people they tend to attract.

  • Facebook 

Everyone knows that Facebook is the big shot of social media marketing. This is because almost everyone, regardless of their background or personal interests, makes use of it on a regular basis. In short, no matter what type of business you own, you need to ensure that you have a strong presence on Facebook.

  • Twitter 

People who prefer to use Twitter generally prefer short, punchy messages, as opposed to long-winded posts and interactions. If you can grab your audience’s attention with succinct copy, this is an excellent platform to use to your advantage.

  • YouTube 

People who enjoy visual media spend a large amount of time on YouTube. They tend to invest time in what they are viewing, unlike Facebook and Twitter users who often just glance and scroll through their newsfeeds.

  • Instagram 

If your business has anything to do with food or fashion, then Instagram is the number one platform that you should be focusing on.

  • LinkedIn 

All professionals worth their salt will have a LinkedIn profile, thus making it the perfect hub for B2B focused companies.

Are you looking for assistance in terms of maximising your social media marketing efforts? If so, be sure to get in touch with WSI OMS. We are the digital marketing experts that you can count on to take your business to new heights in the online world.