Instagram, the most popular photo-sharing application on the web, has come a long way since its inception in 2010. It is now considered by many to be among the top 5 social media marketing apps out there – and is a must for businesses looking to increase website traffic and online conversions. Read on for some helpful advice in terms of using Instagram to your advantage, increasing sales, developing your company’s reputation, and growing your following.

Create Shopable Content 

Did you know that Instagram now gives you the option to link products to your images? Therefore, if an individual wants to learn more about the product, or wants to buy it, he or she can do so with one simple click! Others who don’t can simply enjoy the image posted for its aesthetic value.

Share User Generated Content 

This is a great tip for all social media marketing platforms, not just Instagram! Studies have shown that consumers feel more at ease about a brand if the brand shares content that features real people as opposed to celebrities or stock photos.

Get in Touch with Influencers 

In order to increase sales, you will also need to increase the number of followers on your Instagram page simultaneously. A good way to do this is to work with a few influencers who are relevant to your business in some way. By simply mentioning your brand or your products / services, they are likely to generate an impressive amount of new followers for you!

Do you want to take your social media marketing efforts to the next level? If so, you will need the right online marketing agency on your side. Enter WSI OMS. With a focus on social media marketing, content marketing and SEO, we can help to make a real name for your business within the digital realm. Contact us today for more information about our extensive range of services.

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