Social media marketing is an ever-changing, ever-evolving field and it’s necessary to be flexible, as well as adaptive, to the many changes it undergoes. Rather than abide by a trial and error process in finding out what works and what doesn’t work for your social media strategy, take some advice from the pros at WSI before getting started.
How to develop a smart social media strategy:
- Check out your competition. There is absolutely nothing wrong with scoping out your competitors, seeing what they’re doing with their social media presence and using their pages as inspiration. This doesn’t mean to copy exactly what they’re doing; rather, it means use it as inspiration and create your own unique take on it.
- Figure out which social media platforms are best suited to your brand or company and focus on developing them. While it may be tempting to create a profile on every available social media platform, there are some which may be ill-suited to your company. Creating profiles on sites that aren’t well-suited to your company is not only a waste of time, it will leave you with a bunch of empty social media pages and this makes it look as if your company simply abandoned them.
- Ensure all your content is easily accessed on mobile phones. This includes videos, photos, blog posts, podcasts and everything else. Now more than ever, most people around the world are using mobile phones to access the Internet and if your content isn’t accessible on a mobile device, you’ll be missing out.
Social media management takes careful consideration and a good chunk of time. At WSI we have a team of social media experts who will work with you to develop a social media presence for your company as well as develop a strategy to help you grow and succeed.