Social media marketing (SMM) is a very effective way to drive targeted visitor traffic to your website or blog. The traditional methods such as search engine optimization (SEO) is still effective, but Web 2.0 opened new doors and traffic generated from these channels cannot be ignored anymore.

Social media channels such as Twitter, Facebook, Google+, Pinterest, and YouTube are not only used in the business arena, but also in political campaigns. There are many strategies being applied on social media channels and generating thousands of leads that converts. Building followers on Web 2.0 channels can form long patterns of interested referrals all pointing back to you. Friends, family and your network are in constant interaction referring back to you because you are the expert in your niche.  This is a form of “word of mouth” marketing.

Search engines

The digital landscape keeps on changing everyday and over the last few years, there is a strong indication that the search engines loves social media. Many of the top search engines are paying significant amounts of attention to social media because it equals real-time data. When one of your social media profiles such as your blog gets the number one spot on Google, it can push more traffic to you. Social media can generate high quality incoming links back to you just because trusted social media channels tend to get fast listings.

Credibility

All the traffic generated from social media channels can improve the consumer perception of your company. People trust company more when they are getting “referrals” from people in their own network and that they know. It is all about building trust with social media. With social media you can get traffic straight from the content you publish on your social media profiles and from the people who are talking about you online.