As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community.

 

Digital marketing: Checklist of key components to set your network up for success 

 

Build a team 

Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions.

  • Who can assist with group management?
  • What will their obligations and duties be?
  • How will you uphold correspondence and accountability?

Define the culture and guidelines 

Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented.

  • What is the aim of the group?
  • Who should join?
  • What are the requirements for membership validation?
  • How should members use the group?
  • What are the rules and regulations for discussions?
  • How will the rules be upheld?

Develop a conversation strategy

  • What topics are participants interested in discussing?
  • How often will your team post and/or comment in the group?
  • What daily, weekly, or monthly themes will be relevant to your group?
  • How will you ensure that individuals feel welcome?
  • Are there members with whom you can collaborate as community leaders?
  • How will you reward active participants?

Finalise the details 

  • Confirm that your group name is specific and concise
  • Upload a clear and relevant logo
  • Complete the group description and rules
  • Share your first post to set the tone of the community

Visit your LinkedIn Groups today: www.linkedin.com/groups. Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved. 

Need help with your digital marketing and social media? Then contact WSI OMS today.

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