As more businesses seek to boost their online opportunities amid the COVID-19 lockdown, Facebook has launched 15 new, free Blueprint courses that cover a variety of key elements. As businesses worldwide are shifting their focus online, many do not know where to start. To help with this transition, Facebook Blueprint, which is their business education program, aims to educate you on the fundamentals. These courses are free, and the lessons are straightforward, contextualising concepts with storytelling and providing downloadable materials to assist in applying what you learn into practice. The full list of new courses can be viewed on the Blueprint platform. Have a look at some of the latest additions.

Digital marketing: Courses to Help Businesses Maximise Their Online Opportunities 

Select your social media channels 

This course will help you to understand the social media landscape, choose the optimal social media channels, and create a social media map for your business.

Tell your business story 

The lessons explain what a brand is, why it is important to have a consistent brand, and how to create a brand for your business.

Map the customer journey 

The aim is to define a customer journey, describe how the customer journey relates to your marketing efforts, and create a map for your customers’ journey.

Set marketing goals 

Understand SMART goals, set and create SMART marketing goals for your business, and learn how to measure your progress against your SMART goals.

Create and manage a content calendar 

The course covers the importance of a content calendar, how content calendars work, and how to create a content calendar for your business.

Facebook’s Blueprint courses offer some great insights into social media and digital marketing. Some may cater for a wider audience, so you might come across certain topics you have already mastered, but you might also gain a new perspective on things, which can cause you to reconsider or re-evaluate components of your strategy. Need help with your digital marketing and social media? Then contact WSI OMS today.

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