By now, every marketer worth his salt has jumped on the content marketing bandwagon. The goal is to produce interesting, relevant content that is at least worthy of a share or two. However, there is so much more to content marketing than this, and it can lead to a number of other outstanding benefits if executed correctly – like improved customer trust in your brand. Below, we discuss 3 ways in which to successfully create customer trust with your content marketing efforts:
- Be the authority
While they may not be consciously aware of it, customers look up to and trust those brands and companies that are perceived to be an authority within their industry. The question is, how exactly do you accomplish the task of being perceived as an authority even if you aren’t quite there yet? With your content, of course! Or, to be more specific, influencer marketing content! Get an influential figure to start sharing and talking about your content and, BAM! Consumer trust is sure to follow. Better yet, get an influential authority to start contributing to your content.
- Don’t mislead
It can be tempting to make use of click-bait titles to ensure a higher number of visits to your website. However, in the long run, it won’t do you any favours… And it will have the opposite effect on customer trust. Stay honest and you will reap the rewards.
- Share real stories
Content marketing is all about telling stories – and it makes an even bigger impact when those stories are real. Tell stories about how your company came to be, how certain employees have inspired you. Even talk about some of your most special clients. People love reading about real human interest stories which, in the process, will also help to humanise your brand and make it that much more relatable and trustworthy.
If you’re looking for some assistance when it comes to pushing your content and digital marketing efforts up a notch, it is time to get in touch with WSI OMS. Trust us, and we will help make sure that your customers trust you!