For many business owners, social media marketing is used to support one of two different stages in the customer lifecycle: the conversion aspect or the care aspect. However, if used properly, social media marketing can and should, form an integral part of every stage in the customer lifecycle. We investigate how and why below.
The 4 Stages
Generally, there are 4 different stages in the customer lifecycle:
This is where the potential customer is introduced to your business and starts learning what it is that you have to offer them.
This is where the potential customer compares your offering to that of your competitors’.
This is where the potential customer makes the decision to purchase something from you, ultimately becoming a customer.
This is where the relationship between the customer and your business is nurtured and maintained and where brand loyalty (hopefully) starts to develop over time.
How Social Media Marketing Can Work to Your Advantage
Social media marketing can enhance your digital marketing efforts regarding the customer lifecycle in the following ways:
With the help of paid advertising, you have the opportunity to target people who are most likely to take an interest in your brand and what it offers.
By posting regularly and encouraging engagement, you are likely to ensure that your brand stands out more than your competitors’.
Once again, with the help of paid advertising and remarketing, you can convince your potential customer to make that all-important decision and convert.
You can ensure that the relationship between brand and customer is effectively maintained by replying as quickly as possible to your customer base, continuing to provide them with quality content and striving to keep them interested.
Want to put social media marketing to better use within your organisation? Then you must get in touch with the team at WSI OMS. With many years of experience in everything from social media to SEO, we are the digital marketing company that you can count on for results!