Does your company make use of Instagram as part of its social media marketing campaign? If you want to drive more engagement via your Instagram account, there is quite a bit that you can do. Increasing your company’s visibility and earning more likes, comments and followers is not as hard as you think. Consider the following points:

  • Make sure that you have a clear call to action in the caption or on the image.
  • Use location for your calls to action. Do this by uploading an image and sharing the post. Select the “edit” feature on the photo. Now a keyboard with “add location” as an option.
  • Ensure greater content discovery for your intended audience by making use of hashtags. Only use hashtags that are relevant to your specific intended audience.
  • Promote someone else’s account via your own followers by participating in Shout-outs for Shout-outs. You might have already seen the “S4S” comments in some of your photos. For the most success, look for pages with a similar audience to your own. You can ask other users to do Shout-outs for Shout-outs by sending them a public message via commenting on their photos or by sending them a private message.
  • Don’t be scared to add text. All images allow up to 2000 characters for text. While not all of your photos will have such long characters, try to include some more relevant details on some of your posts. A unique caption will grab more attention and will be the cherry on the top of a great eye catching image.
  • Participate and interact with other Instagram users. Comment on photos, like photos, add hashtags to posts. Generally have a good and active presence on Instagram for the best results and to get your content and presence more noticed.
  • Don’t be shy to promote your Instagram account on other social media platforms. That way you can recruit new followers and create more awareness of your account.

Social Media Marketing Services Offered by WSI

At WSI we offer professional social media marketing advice and services. With our assistance you can enjoy a greater online presence that is strategically planned and implemented. Our team of friendly and professional consultants will ensure that your company’s Instagram and other online marketing campaigns are correctly managed.

To learn more about our social media marketing services and how to understand the benefits of online and digital marketing, contact us at WSI today.