The initial hype around Social Media Marketing is beginning to dwindle as it gathers momentum among businesses. Don’t get me wrong, Social Media is an extremely effective Internet Marketing avenue, however, it’s just not as groundbreaking as it was a year ago. This is because businesses are learning the importance of it and are adopting fully-fledged Social Media strategies in line with this. In essence, Social Media Marketing has become (or should be) another aspect of your full Internet Marketing spectrum.  So what does this have to do with Landing Pages?

How does Social Media Affect Landing Page Conversion Rates?

Firstly, you need to look at the Landing Pages you were making a year ago and ask yourself “How can I incorporate Social Media into my Landing Page?”

There are many Social Media widgets that you can insert into your new and improved, Social Media savvy Landing Pages. As a general rule of thumb, I believe it’s pointless to pack every Social Media widget you can find into your Landing Page. I’ve identified a few key ones to get you started:

  • Twitter
  • Facebook
  • Blog RSS
  • YouTube

But what happened to the clean Landing Page with a clear Call to Action?

You’re probably used to making a clean, conversion driven Landing Page and my sentiments above have thrown you off axis… Read on.

I believe there is great value attached to using Social Media widgets as a way to catch those that aren’t quite ready to convert. Let’s face it, not everyone that arrives at your Landing Page will convert. You can use your Social Media as a sort of secondary Call to Action or ‘Safety Net’.

In conclusion

It is my opinion that you should be using Social Media as a natural extension of all your other Online Marketing endeavours. Social Media can improve your Landing Pages by making your online presence credible. When people are able to follow you on Social Media from your landing page they’ll be able to connect with others who have tried and tested your products. A Social Media presence on your Landing Pages omits the intimidation of having a single “BUY NOW” button.