The Internet, and more specifically Social Media, has taken massive steps in levelling the playing field between marketers and consumers. In the past marketers could keep a positive spin on consumer perceptions by managing their brand through a combination of traditional media advertising and news coverage.
Only in extreme cases, newsworthy activities got large media exposure, and even then big brand companies had excellent PR departments geared to deal with crisis control.
The introduction of social networking sites has dramatically altered that landscape. The means for customers, champions and critics to spread information about their experiences and opinions are now easy for anyone with an Internet connection.
Many businesses big and small are failing to embrace the online Social Media trend, while those companies that have begun to leverage Social Media Marketing are discovering new and exciting (not to mention inexpensive) ways to communicate with their market and strengthen their brand.
Don’t be left in the wake of powerful Social Media.
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