You’ve probably heard about how Social Media can help grow your business, however, if you’re not a tech fundi then Social Media Marketing can become confusing.

Social Networking godsends like Facebook, LinkedIn and Twitter have become excellent lead generation and brand awareness tools and they provide a quick and affordable way to market your business.

The aim of this post is to highlight some tips you can use to make the most of the Social Networking buzz.

Facebook for Business Tips

Most of Facebook’s marketing solutions for businesses are free making this Social Network the perfect platform if you don’t have much of a marketing budget.

Start your Facebook advertising campaign by creating a page. Once you have created your Facebook Fan Page you can use it to expand your marketing initiatives by using the “Connect” feature – this connects your Facebook page to your website.

Have a Facebook group running in conjunction with your Fan Page and invite people to join. The great thing about Facebook groups is that your members open discussions and create all the content you need. However, be sure to monitor the conversation and try to respond.

Read more about Social Media Public Relations and Damage Control.

Facebook also offers paid-for premium advertising. This enables you to target individuals who are a match for your brand. Just click the advertising link at the bottom of any Facebook page to find out more.

Twitter for Business Tips

Twitter is a mini Blogging, cross-platform friendly Social Media site and it allows you to share with your followers “What’s Happening”. Your Twitter posts (Tweets) are limited to 140 characters so they don’t have a very long shelf-life. So if you’re going to engage with Twitter then be sure to Tweet regularly and do not allow your account to become a white elephant.

Twitter is ideal for posting announcements, advertising promotions, and linking to interesting industry news. It can help you become a Thought Leader if you update regularly as your followers see you as the guru about all the things connected to your line of work.

Always include a prominent Call-to-Action in your Tweets and be sure to add a Twitter button to your website.

LinkedIn for Business Tips

LinkedIn is a business focussed Social Network. It is best used to:

  • Develop business relationships
  • Recruit
  • Connect with other like-minded workers
  • Get referrals