In this blog post, we are going to discuss a few steps for using LinkedIn to find and connect with any business executive or any company that you want to promote your business to.
Connect at the Right Level
The first step to getting the most out of LinkedIn is to use the LinkedIn search functionality. You can search for a specific person, a company or even search by job titles in a location. Keep in mind who it is that’s going to be using your products or services. Instead of going to the very top of the organisation chart and then getting kicked back down, start thinking who at the mid to senior level is going to use your services and start looking up those individuals.
If you have a software as a service product for social media marketers, for example, you are going to look up social media managers, social media directors and perhaps even a VP of social media. If you start going too high up the organisational chart to a chief executive officer, for example, it would probably get harder to connect and engage.
Join Industry Groups
The next tip is to join industry groups. LinkedIn has thousands of groups, not simply based on the industry, but also based on locations. If you’re looking to grow your local professional social network in the city or town where you do business, just run a quick search for that city or town.
If you are in a specific industry and you’re looking to connect with more professionals in your space or in your industry, look up that industry and start joining groups. You can join up to fifty groups. This allows you to, within each of these groups, to post content and engage in discussions. And, more importantly, by being a member of these groups, you now have direct access to send an email or connection request to anyone within the group itself.
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