Determining which social media channels to use to promote your business, boost sales and find more customers can be tricky – especially as you don’t have control of third parties. Some businesses may be soaring ahead with their social media campaigns, while others find theirs a massive time waster. Here are some tips to turn your social media marketing into something better:
- Make sure your website is 100%.
This domain is one you own – it’s your home base, one you control completely, from the website design to the content. Ensure that it’s expressive of your business, while being smart, professional and simple to use. This is the space where your customers will come with their questions, so make sure your site answers those questions, gives them more information or helpful tips and helps to solve their problems.
- Choose a face for your business.
Social networking platforms like Facebook, Twitter or LinkedIn need a human face to work well, so you need to have one. You need to establish a persona that is reflective of your business, one that shares thoughts and observations, can be informal and funny and shows a ‘real’ side to the business person. Authenticity in business terms doesn’t come from being too personal or boring your audience – it comes from delivering on what you say you’ll do.
- Build business relationships.
Social networking channels are designed to help people meet and communicate – use your channels to find people who can help you boost your business. Finding and cultivating professional relationships can expose your business to larger audiences and get your content shared and promoted.
- Choose a primary platform.
Pick the one that your customers use the most – it may not be your preferred channel, but it’s the one you’ll need to use the most. Find out the best ways to use that particular channel, and master it before moving onto other platforms.
- Create quality content.
Content is more powerful than conversation, so spend more time developing shareable content. Use your content to educate your customers, solve their problems, answer their questions and even entertain them, if possible.
- SEO is still very important.
Social media sharing doesn’t mean you can ignore your SEO – in fact, it compliments it. Your own content, other content that you share and interaction with others from your industry, are the same types of elements that search engines use, so make sure your content is SEO friendly.